Business, University of Information Technology & Science. Sub: Submission of term paper Dear Sir, It is my great pleasure to submit my term paper on the topic “The role of Information Technology on BANGLALINK “ as a part of my course code MBA-501 under the MBA program. I have prepared this term paper, as a fulfillment of the course requirement of my EMBA program. To make the term paper up to the standard, I have tried my level best to fulfill the requirements. I hope
Words: 5107 - Pages: 21
is from a customers’ perspective, individual or organization, because they are the nerve of successful marketing. Reason being marketers are wary of ‘what do different brands mean to consumers?’ and ‘how does the brand knowledge of consumers affect their response to marketing activity?’ Brand is an important asset to any business and it depicts what a business enterprise is made of or it is about in a snapshot. Park et al. (1986) in his work agues that brand represent an enormous valuable property
Words: 645 - Pages: 3
CALL FOR PAPERS Special issue on “Corporate social responsibility (CSR) in controversial industry sectors” The deadline for submission is December 1, 2011. Guest editors: Adam Lindgreen (Cardiff Business School), Martin Hingley (Harper Adams University College), and Jon Reast (Hull Business School) Corporate social responsibility (CSR) has gained unprecedented prominence in academic and business spheres alike (Kotler and Lee, 2005; McWilliams, Siegel, and Wright, 2006); more than ever before
Words: 1763 - Pages: 8
se | Title: | Customer Satisfaction in the Mobile Telecommunications Industry In Nigeria | Translated title: | Customer Satisfaction in the Mobile Telecommunications Industry In Nigeria | Abstract: | Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. However, in this present decade, companies have gained
Words: 5256 - Pages: 22
MIB International Marketing Kone MonoSpace Case (for week 8 in-class discussion) For your consideration, but don't limit your exploration, analysis & recommendations to: This is a complex case with a lot of moving parts. It is usually used in the 2nd year of a 2-year MBA program, and often in either the capstone strategy course or an upper level marketing course. We are going to try to limit our analysis and discussion to a few of the key issues. You are not limited to addressing the questions found
Words: 932 - Pages: 4
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category 06/2010-5685 This case was written by Raquel Seabra de Sousa, INSEAD MBA 2009 and consultant with BCG, under the supervision of Yakov Bart, Assistant Professor of Marketing, Pierre Chandon, Associate Professor of Marketing, and Steven Sweldens, Assistant Professor of Marketing, all at INSEAD. The video material was produced by Shellie Karabell and Julian Boudier from INSEAD. It is intended to be used as a basis for class
Words: 3926 - Pages: 16
CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information
Words: 2296 - Pages: 10
to support your response. Wow, lots of things came up when searching my name, Facebook, wedding site, papers I’ve published in journals, college history, and many other things. Once when I took a marketing class we discussed how employers use this information to narrow down candidates for job positions. I learned early to only post items you are willing to let the world question you about for the rest of your life. One thing I noticed was the most recent post are more professional such as things
Words: 457 - Pages: 2
planning standpoint, you must also develop short and long term strategies to reach these goals. Short term strategies revolve around cause and effect actions. You will institute an action and then measure the result. For example, if you run an ad in the paper, or send out a direct mail coupon, you can easily track your response rate. Depending on the amount of new business you generate, you can assess the effectiveness of the campaign. Most of the time, these strategies involve costly advertising, so you
Words: 471 - Pages: 2
MGMT 20027 Internet and Electronic Marketing Assessment Item1 Written Assessment Web Case Study: Facebook and small business Executive Summary As social media has grown, the amount of virtual communities (VC) and consumer-generated contents have increased and established its power. This provided marketers so many opportunities and advantages to convey their marketing survey or to plan and implement marketing strategies. However, due to enormous amount of data
Words: 4941 - Pages: 20
