Investment Banking and the Capital Acquisition Process Smith (1986) 1. Introduction This paper reviews the various methods firms use to raise capital and the effect these methods have on security prices. Firms can raise external capital by selling several securities which they market in different ways. In terms of the theory of corporate finance, capital markets play a vital role in a firm’s investment policies. Therefore, it is critical to have an understanding of the various contractual
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Marketing is a huge part of personal and business day-to-day life. People encounter marketing when they turn on the television, go to the supermarket, on billboards while they are driving down the road, and even at their jobs. Usually individuals opinions about marketing is they will think about the most popular business or products out in the world to date such as electronics, places to go, shoes, and clothing brands. In this paper I will be discussing my personal view on what marketing means to
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International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya
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monopolistic competitive companies could not use strategic decision-making because one does not make decisions based on their competitor's reactions. They also must use advertising to differentiate themselves from their competitors. It is very interesting how a firm operates when considering the market structure and making market decisions to guide the firm's actions and reactions. It was interesting to learn the different markets that a firm can be part of, whether it is a perfect competition, monopolistic
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October 19, 2014 Abstract This paper will address the role of attitude in consumer behavior that is related to belief, which has a significant influence on consumer’s decision making. The paper will also discuss the major factors of attitude and belief that consumer’s tendency respond to certain brand, product, and service. The finding contains in this paper will also present what can attitudes tell marketers about consumer, and what type of information consumer use in making
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by a large number of institutions to facilitate the students in their studies. Academic assistance encompasses all types of subjects from English to Management. In the academic content development, a number of subjects such as business studies, marketing, accounting and financial management, operations management, qualitative techniques, history, science, statistics, dissertation and its proposal development, human resources and organizational behaviour are covered. In pertinent to the given subjects
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Track fashion with the information base 6 Information standardizing and optimizing design 7 Zara’s competitive advantage – based on value chain perspective 8 Design 8 Marketing 9 Conclusion 12 ZARA's Informational Rapid Response Mechanism and Fast Fashion Summary In recent years, with the unique marketing strategy, fast fashion apparel business has developed rapidly in the world. Some of enterprises engaged in the fast fashion business have obtained considerable sales and global
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We Can But Should We Chamberlin College of Nursing NR361: Info Systems in Healthcare Abstract In this paper we begin with a short history of the Quick Reaction code (QR code) and move onto the QR code in marketing and how it can be similarly used in the healthcare field from advertising to take-home monitoring equipment for patients. We discuss a study conducted by Lin C, Tsai F, Tsai W, Wen H, & Hu M., 2012 and how the use of QR codes has help to decrease wait times in the pharmacy and
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Neuromarketing: The New Frontier of Marketing Throughout our class discussions and papers written, we have debated opposing arguments about the ethical repercussions of marketing to children. In this paper I have decided to take it to an alternative level and evaluate the forefront of marketing, where it is heading, how it works, and attempt to bridge the gap on how this form of research affect children of various ages. Along with all of this, another debatable topic is the moral and ethical issues
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Students Won’t Give Up Paper Textbooks Joanne McNeish, Mary Foster, Anthony Francescucci, Bettina West Purpose of the Study. Digital resources are an integral part of online education. Although advocates of digitized information believe that millennial students will embrace the paperless classroom, this is not proving to be the case. This research addresses gaps in our understanding of student resistance to giving up paper-based learning resources by examining attributes of the paper textbook that are
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