consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It
Words: 33006 - Pages: 133
International Business Stockholm School of Economics Abstract. O n the basis of empirical research, a model of the internationalization process of the firm is developed. The model fccuses on the gradual acquisition, integration and use of knowledge about foreign markets and operations, and on the incrementally increasing commitments to foreign markets. In particular, attention is concentrated on the increasing involvement in the individual foreign country. ' , .?.. . ' 1 .ti-. ;,..,, ,--
Words: 6267 - Pages: 26
Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design Wei-yu Kevin Chiang • Dilip Chhajed • James D. Hess Department of Information Systems, University of Maryland at Baltimore County, Baltimore, Maryland 21250 Department of Business Administration, University of Illinois at Urbana–Champaign, Champaign, Illinois 61820 Department of Business Administration, University of Illinois at Urbana–Champaign, Champaign, Illinois 61820 kevin@wchiang.net • chhajed@uiuc
Words: 12407 - Pages: 50
stakeholders along the world with $19 billions in annual sale. Society expectations are rising and changing nowadays. Kraft should considerate about the expectation and needs of stakeholder when operated its business. Ignoring the expectation of society will bring much negatives impact to the company such as sales going down, reputation damaged, etc. This paper will review the social performance of Kraft Foods and the impact to its stakeholders : the communities, consumer and employee with the aspects
Words: 1628 - Pages: 7
1 Welcome to Entrepreneurship and Business Dr Kenny Wong Meng Seng ELG 16 wong.mengseng@nottingham.edu.my 2 Entrepreneurship and Business • Core module for all 1st year undergraduate students in NUBS • Also be offered to students from all other schools at the University of Nottingham • Designed to raise student’s awareness and understanding of some of the key elements of entrepreneurial creativity, as well as entrepreneurship in practice. • Many fundamental principles underpinning successful
Words: 1579 - Pages: 7
International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY ABU BASHAR*; IRSHAD AHMAD**; MOHAMMAD WASIQ*** * Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad ** Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad *** Lecturer, Al-Falah School of engineering
Words: 3307 - Pages: 14
BUYING IN SUPERMARKETS: CASE STUDY OF SUPERMARKETS ALONG THIKA ROAD SUPERHIGHWAY. BY: PRESENTED TO G. NDUATI A project proposal submitted in partial fulfillment of a degree in International Business Administration (marketing) ABSTARCT The case study will aim at collecting information from respondents on the factors affecting impulse buying. The research design to be used in this study will be descriptive research. CHAPTER 1 1.0 INTRODUCTION
Words: 5079 - Pages: 21
ECKM, INOSA) where both academics and practitioners meet regularly. These conferences turn out some 300+ articles annually, of which some estimated 50+ can be considered potential full length scientific articles. JISIB will have 3 issues a year with about 5-10 articles in each. To strengthen the tie to practitioners a special independent Management Board of practitioners has been created, callled "Friends of JISIB". You can post research topics and discuss the journal at JISIB at Linkedin. Another
Words: 4172 - Pages: 17
to have access to information in almost real time is paramount in this age. Social media plays a major role in this delivery of information. People do not have time to wait for a commercial spot to come on, or necessarily see the ad in the local paper tomorrow. It’s now the time for location-based advertising and notification, targeted to consumers who would be interested here and now. The other two technological advances of this report pertain to the ease of completing the
Words: 2981 - Pages: 12
Experiential Marketing – A case study of Starbucks Abstract We extend our heartfelt thanks to our instructor, Ling-Hui Hsu, Ph.D., the assistant professor of Department of English at Ming Chuan University who herein her expertise and always provide support and opinion for our study at the leisure time, and with her professional skill and experience shared for us. Her valuable suggestions helped all of us to apply and comprehend the theories and help us to get more details for our paper. Starbucks
Words: 4964 - Pages: 20
