ARTICLE REVIEW Source Yoo B, Donthu N, Lee S. (2000), ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science, 28;195 viewed 2 January 2016, http://jam.sagepub.com/cgi/content/abstract/28/2/195 Introduction This review critically examines the article ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science. The review will first summarize the article. Secondly, it analyzes the effectiveness
Words: 1556 - Pages: 7
Literature review A concussion is often referred to mild brain injury by medical professionals. The study of Gerberich published in 1983 was one of the first widely cited articles to deal with concussions in high school football and spanned the years 1978–1982. Emily A. Harrison, a doctoral candidate in the History of Science Department at Harvard University researched, sports concussion has become a prominent public health problem in the early 21st century, also referred to as “The Concussion Crisis
Words: 724 - Pages: 3
Organisational Change – A literature Review Introduction Organisations are changing faster and the change is inevitable in the modern world. Business leaders have identified that the business growth would be the top priority in the post financial crisis and one of the critical factors for this growth is the capacity for a change of their people. However, it also says that a major drawback for Organisational change would be the inability or limited capability of the leaders to manage the Organisational
Words: 2260 - Pages: 10
How to write a Literature Review: Step 1: Read a lot. Sounds simplistic, but the fact is that you do have to read a lot, and read with care and purpose. There are things that you can do within the process to make your life easier, and the purpose of this short document is to point some of them out. Hopefully, this will help. However, there is no substitute for good, thorough, and hard work. When you start your reading, start broadly. If you have an area you are interested in, such as
Words: 1603 - Pages: 7
Literature review In my research proposal I decided to conduct a study based on undocumented immigrants in Canada and find out whether they have access to services in institutions and what are those services provided in Canada for those who have no legal status and need medical assistance for visible or non-visible disabilities. However, I acknowledge that the population I chose to do my research with, it is difficult to reach as many undocumented migrants -in despite of the reasons why they have
Words: 1647 - Pages: 7
The aim of this literature review is to explore factors that will determine whether race increases the frequency in diagnosis of schizophrenia or not and will look at factors that influence the diagnostic procedures. It will firstly provide the rationale of undertaking literature review. 1.2 Rationale The researcher’s interest in the topic is personal as a person from Black African background and from her observations during clinical placements. The researcher observed that a high proportion of
Words: 1764 - Pages: 8
Capital structure is such a general things in finance, however, we will still confuse about it. Hence, we are going to write a literature review about the capital structure. Capital structure can be explained in many ways as it can be divided into many parts. Our main focus is the effect on capital structure and the imperfection of the market. The most general effect of the capital structure is the trade-off theory, pecking-order theory and agency cost. Besides, capital structure may influence towards
Words: 2761 - Pages: 12
This section discussed the previous reviews of literatures related to the topic. The focus of this study is to test whether the market-perceived audit quality captures actual audit quality. It also investigates the relationships among actual audit quality measured by a post hoc identification of auditor failures and earnings management as well as financial analysts’ forecast errors. Prior literature in audit quality, earnings management and financial analysts’ forecast errors are reviewed in this
Words: 2925 - Pages: 12
Literature Review of Medication and Advocacy Jasmina McCullers BSHA 441 June 4, 2012 Literature Review of Medication and Advocacy Abramson, H. (2005). Problem-Solving Advocacy in Mediations: A Model of Client Representation. Harvard Negotiation Law Review, 10103-134. The book provided above was constructed by Abramson Harold; this book was presented on behalf of client representation. Abramson captured a way to address problem-solving with client representation through Advocacy in Mediation
Words: 313 - Pages: 2
A Review of the Concept of Organisational Learning By Catherine L Wang & Pervaiz K Ahmed Working Paper Series 2002 Number ISSN Number Catherine L Wang WP004/02 ISSN 1363-6839 Research Assistant University of Wolverhampton, UK Tel: +44 (0) 1902 321651 Email: C.Wang@wlv.ac.uk Professor Pervaiz K Ahmed Chair in Management University of Wolverhampton, UK Tel: +44 (0) 1902 323921 Email: pkahmed@wlv.ac.uk © University of Wolverhampton 2002 - All rights reserved A Review of the
Words: 8035 - Pages: 33
