partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. A study was done at Global Marketing Group (GMG) Trading Company, with regard to the retailer satisfaction of the company. The company deals with the distribution of PepsiCo products. The main objective of the study is to understand about the satisfaction of the retailers of the GMG Trading
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i) The Importance of SERVQUAL The importance of the SERVQUAL, is that it is widely used within service industries to understand the perceptions of target customers regarding their service needs. As well as to provide a measurement of the service quality of the organization. It may be also be applied internally to understand employees’ perception of service quality, with the objective achieving service improvement. “Despite numerous criticisms, SERVQUAL continues to appeal to both academics and practitioners
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Total Quality Management Vol. 21, No. 9, September 2010, 953 –969 Barriers and benefits of quality management in the construction industry: An empirical study Peter Hoonakkera∗ , Pascale Carayona,b and Todd Loushinec a Center for Quality and Productivity Improvement (CQPI), University of Wisconsin-Madison, Madison, USA; bDepartment of Industrial and Systems Engineering University of WisconsinMadison, Madison, USA; cDepartment of Mechanical and Industrial Engineering University of Minnesota-Duluth
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t2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA Dr. Shankar a/l Chelliah, School of Management, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia. shankar@usm.my Chin Kok Kwon Open University of Malaysia, Seberang Jaya, Penang, Malaysia kokkwonchin@yahoo.com ABSTRACT Today, the major problem faced in the Tongkat Ali coffee industry
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globally competitive service industries must achieve a quality service that exceeds customers’ expectation. Service quality determines an organizations success or failure. Companies and organizations that virtually every industry employs customer satisfaction measures for the straightforward reason that satisfied customers are essential for a successful business. Service quality also determines a customer’s satisfaction. However, the determinants of service quality are complicated with the dynamic business
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Case Study Metro Bank Breaking the Mould but Breaking the Malaise? An assessment of whether Metro Bank, with its distinct model, can bring about a cultural revolution in the UK banking market Authors: Ben Robinson & Thomas Krommenacker As the first new entrant in the UK banking market for over 100 years, Metro Bank is generating plenty of headlines…. UK’s Metro Bank beats target on new accounts Metro Bank works magic on customers Does the first new British bank since the 1800s herald
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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The influence of marketing communications on brand awareness and loyalty Introduction The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are dimensions of brand equity. Brand equity refers to the value added to a product in its relationship with customers. Research indicates that brand equity is a strategic aspect of marketing management and can be created by strengthening
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Customer Satisfaction Research Proposal CommunnaTell Wireless Company: Team B Tammy Cech, William Frudakis, Robbie Hollingsworth RES/320 August 30, 2010 Instructor: Dr. Michele Burpeau-Di Gregorio Customer Satisfaction Research Proposal: CommunnaTell Wireless Company CommunnaTell Wireless commits to delivering outstanding customer satisfaction. The company offers quality products and services on the nation’s largest and most reliable wireless voice and 3G network, and it delivers the
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