THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean
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Topics on: Measuring customer LOYALTY (NOKIA) Presented To- Nehal vanjani Presented By –Joly Costa Introduction The primary purpose of a business or organizations is to generate value and satisfy the need and demands of customers. The market totally depends on customer, they enjoy the whole decision making process along with deciding the fate and presence of organizations. The research aims at highlighting and investigating the concept of customer satisfaction that is associated with the success
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TABLE OF CONTENTS |S.NO |PARTICULARS |PAGE NO | |1 |Introduction to customer perception and banking industry |3 | |2 |Literature review |4-6 | |3
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TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIATOR PADA THE DREAMLAND LUXURY VILLAS AND SPA, BALI. Felicia Juliani Leliga Manajemen Perhotelan, Universitas Kristen Petra, Surabaya, Indonesia Abstrak: Penelitian ini dilakukan untuk mengetahui customer loyalty pada brand The Dreamland Luxury Villas and Spa, Bali melalui penilaian responden terhadap dimensi brand image yang terdiri dari brand strength, brand favorability, dan brand uniqueness, dengan menggunakan customer satisfaction
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Framework……………………………………………………………………4 o Literature Review………………………………………………………………………….4 o Customer Loyalty………………………………………………………………………….4 o Service Quality, Product Quality and Image……………………………………………...6 o Methodology………………………………………………………………………………8 o References…………………………………………………………………………………9 o Questionnaire…………………………………………………………………………….10 Loyalty and Customer Satisfaction in Online Shopping in Malaysia Introduction: Customer satisfaction and loyalty has become wide accepted as a very important issue
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this is attainable. Aflac has long understood the importance of rewarding employees with meaningful benefits, handsomely pays off. Not only does this strategy drive company success, it helps the company ascertain and achieve its goals. In her case study, author Sandra Reed outlines that Aflac believes that an organization can create a competitive advantage by including employees as central issues when determining strategic business plans. The result will be
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3.1 Introduction The previous chapter dealt with the literature review which provided an overview of service quality of bank and its impact on customer loyalty and customer satisfaction. A descriptive research was carried out for the purpose of this study and data was collected from a survey. This chapter will explain how the research has been carried out, the sources data collection, the sampling plan, the questionnaire design, the procedures used for analysis of the data and also the limitation
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CONTENTS CHAPTER-I introduction ,, i) Introduction ii) Importance of study iii) Objectives of the study iv) Scope of the study v) Research Methodology vi) Literature review vii) Limitation of the study CHAPTER-II Profile of Shwapna i) About shwapna ii) Organogram of Shwapna iii) Organogram of outlets iv) SWOT analysis , CHAPTER-II
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IJMMR Volume 2, Issue 1 (January, 2011) ISSN 2229-6883 FACTOR ANALYZING THE STORE ATTRIBUTES TO IDENTIFY KEY COMPONENTS OF STORE IMAGE (A STUDY ON SOME SELECTED APPAREL STORES IN INDIA) HEMRAJ VERMA Assistant Professor, Dehradun Institute of Technology, Dehradun, Email id: hemraj77@gmail.com DR. PANKAJ MADAN Reader, Gurukul Kangri Vishwavidyalay, Haridwar, Email id: pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating
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simple satisfaction with the employment arrangement or basic loyalty to the employer”, BlessingWhite, 2008; Erickson, 2005; Macey and Schnieder ,2008. Definitions of Employee Engagement often contain references to other related concepts, such as Job Satisfaction and Organisational Commitment and indeed, an engaged employee will often exhibit these traits, but they in themselves do not define employee engagement. Employee Engagement is a two way bilateral relationship, whereas Job Satisfaction and
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