CASE STUDY FOR NIKE ------------------------------------------------- COMPANY PROFILE NIKE, Inc. (NIKE), incorporated on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. ------------------------------------------------- Competition With Adidas Heating Up in Europe Nike has been gaining market share in Europe. According
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table of content External Analysis: 2 Macro environment: 2 Meso environment: 5 Internal Analysis 7 SWOT Analysis Pepsi case: 9 Objectives 10 Marketing Strategy 10 Marketing Plan 12 Product 12 Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories:
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DIPLOMA OF BUSINESSCOURS Assessment Task 3 UNIT BSBADV507 Develop media plan ARIF MAHIUDDIN 1. Wimonrat kawsuwan 1221 2. I putu gede gunawan 1300 3. Kantaya Sangprasert 1419 Business description Health is the need every human. According to “No disease is great” but nobody escaped the illness because we have a life and activities in the city. Among the bad environmental and not suitable for living safely. Because we have to meet the air contaminated with
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will be elaborated in detail in conjunction with the company that I have chosen which is the Starbucks company. We will study the environmental analysis of Starbucks Company as well as the customer and competitor analysis. On top of that, we will also analyze the company’s industry analysis which includes the Porter Five Forces, PESTLE analysis and SWOT analysis to study the company’s position in the industry. Furthermore, this report will discuss the marketing objectives and marketing strategies of
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CA 90404 www.TOMS.com Presented by: Averi Ahsmann May 10, 2011 IMC 740 Table of Contents Executive Summary……………….2 Situation Analysis………………….3 Product & Service Analysis……4-5 Target Market Analysis………...6 Distribution Network…………...7 Competitive Analysis………..….8-9 Current Financial Situation….10 Historical Results……………….11-13 Macroenvironment……………..14 SWOT……………………………..15 Objectives & Issues……………...16 Financial Objectives Marketing Objectives Critical Issues Marketing Strategy Target Markets…………………17-18
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competitor.. some chart.. graph pie chart.. (current market.)) o Country ?? u can choose.. different country got different situation.. search thing about thing = FACT… u have to provide analysis…. (some tools can be used can be used for purpose of of analysis…. Do NOT use SWOT/ o USE this>>PESTLE use this to analysis.. porter’s 5 forces… use all those 5 forces.. which and how it affect ur organization.. o Exclude table /reference list separate 4+1 reference list o
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2 February 2013 1st March 2013 Mark Courtice Chief Executive Officer Theatre Royal Of Winchester Jewry Street Winchester SO23 8SB Dear Mr Courtice, Re: Analysis of the Royal Theatre of Winchesters competitive market forces Further to our recent meeting, I have undertaken an analysis of the macroeconomic market affecting the theatre of Winchester as well as the competitive environment of the market the theatre operates. Further an analyse of the theatre it self has been conducted
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Abstract In this assignment I will describe my small business’s marketing plan. This marketing plan will include an executive summary, mission statement, branding, pricing, and distribution plan and IMC and customer satisfaction plan along with other important factors. I will discuss the company’s competitors and its strengths and weaknesses that it posses. I will also determine the differentiation strategy in relation to the closet competitor. Then I will explain whether the company’s intention
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Approaches to self managed learning This report will have the information about how self-managed learning can enhance lifelong development by evaluating the approaches to self managed learning, ways in which lifelong learning in personal and professional contexts could be encouraged and the benefits of self managed learning to the individual and organisation. There will be also information about my own current skills and competencies against professional standards and those of organisation objectives
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Marketing management orientation * Marketing management wants to design strategies that will build profitable relationships with target consumers. * There are 5 alternative concepts under which organizations design and carry out their marketing strategies: Production, product, selling, marketing, and societal marketing concept. Five alternative concepts * 1. Production concept – The idea that the consumer will favor products that are available and highly affordable and that the organization
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