Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Carolina Fernandez, Mariana Felix, Ramiro Garcia, Rocio Lopez, Sarahi Montano, Fernanda Salgado Outline Introduction 2 Executive Summary. 2 Environment. 3 SWOT Analysis. 5 PEST Analysis. 6 Customers. 8 Products and Services. 12 Place. 15 Price and Cost. 16 Promotion. 17 People. 19 Servicescape. 20 Process. 21 Porter’s 5 Forces 23 Conclusion. 35 References. 36 Introduction After a company has
Words: 6526 - Pages: 27
Level 7 Diploma in Strategic Management and Leadership Assignment Unit 7006 Organisational Direction Tutor William Brown Written by Sean Reddaway Managing the Underground City The New York City Transit Authority (NYCTA) Reclaims its Subway Stations Contents Strategic Aims and Objectives 3 The overall strategic aim of the NYCTA is: 3 The specific aims of the NYCTA, (in ascending order of priority) are: 3 The strategic objectives of the NYCTA, (in ascending order
Words: 3248 - Pages: 13
I studied the strategies of social responsibility by the company, how company promotes the product with in the targeted customers and common people by promoting the interest of their potential customers. At the end I have studied the swot and pest analysis of the company and conclusion and recommendations. TABLE OF CONTENTS Chapter #1 ..................................................................................................................................................... |
Words: 6092 - Pages: 25
about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic
Words: 5223 - Pages: 21
Personal Development Plan By Nidhi Shukla | Carlow University EXECUTIVE SUMMARY Combining business school education, professional/personal development training, and self-education along with life experiences has directed me toward beginning a career as a business analyst and later on being an entrepreneur. I have been taking classes and exploring various business opportunities as well. I am an MBA student at Carlow University. I have masters in Physics and English from India and during the course
Words: 2592 - Pages: 11
1 CHAPTER #1: INDUSTRY ANALYSIS 2 1.1: INTRODUCTION........................................................................................3 1.2: HISTORY/ BACKGROUND......................................................................3 1.3: MAJOR PLAYERS......................................................................................4 1.4: PEST ANALYSIS.........................................................................................5 1.4.1: POLITICAL FACTOR.................
Words: 10567 - Pages: 43
McDonald’s | March 22 2010 | | Project 2 Market analyses | Brief summary SWOT analysis - The fast-food industry is highly influenced by governmental policies, sales rates are grooving even during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more
Words: 6991 - Pages: 28
studying Nestle Nigeria Plc and Cadbury Nigeria Plc. The opinions of the selected respondents were sought by the use of structured questionnaire; the collected data were analyzed and interpreted with regression and coefficient of correlation method of analysis. Hypothesis one revealed that there is significant relationship between strategic environmental scanning and organization performance, the coefficient of determination (R2) is 0.297. It shows that 30% of the variation or change in effective organization
Words: 5309 - Pages: 22
available strategies the report is concluded with the most appropriate strategies which the Apple can use for its marketing of iPhone to the Southeast Asia Market. CONTENTS ACKNOWLEDGEMENT 1 EXECUTIVE SUMMARY / ABSTRACT 2 INTRODUCTION 4 SWOT ANALYSIS 5 PEST 6 MARKETING STRATEGIES 7 * PRODUCT STRATEGIES……………………..………………………………….….7 * PRICING STRATEGIES………………..…………….…………...………………….8 * PROMOTION
Words: 2212 - Pages: 9
ABE Level 5 Diploma Unit Title: The Business Environment Learning Outcome: 1. Understand the significance of the environment on business activity. Please note that the content of this Lecture Guide is listed in its recommended teaching order, rather than in numerical order. Indicative Content: 1.1.1 Explain the business organisation as a transformation process: • Business organisations undergo a transformation process from inputs into outputs, using physical inputs plus finance and skills to
Words: 4776 - Pages: 20