Celebrity Endorsement in the fashion industry (march 2010) Table of Contents List of tables Acknowledgements Authors Declaration Abstract Introduction Chapter 1: Literature Review Chapter 2: Methodology & Objectives Chapter 3: Data Analysis/Findings Chapter 4: Conclusions Recommendations Appendice 1: The model of Celebrity Endorsement Appendice 2: The meaning transfer of McCracken Appendice 3: Questionnaire Appendice 4: Coding Questionnaire Bibliography List of Table/figure Table 1: 4 types
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Publications London • Thousand Oaks • New Delhi To my wife, Ursula © Nicholas Walliman 2001 Chapter 2 © Dr Bousmaha Baiche 2001 First published 2001 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction
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CARIBBEAN EXAMINATIONS COUNCIL Caribbean Advanced Proficiency Examination® CAPE® MANAGEMENT OF BUSINESS SYLLABUS Effective for examinations from May-June 2013 CXC A27/U2/13 Published by the Caribbean Examinations Council All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related
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Fundamentals of quantitative research Suphat Sukamolson, Ph.D. Language Institute Chulalongkorn University Abstract The main purpose of this article is to introduce some important fundamental concepts of quantitative research to readers especially novice researchers. It comprises types of research, definitions of quantitative research, different types and assumptions of quantitative research, when to use and not to use quantitative methods, advantages, common approaches and samples of quantitative
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Benchmarking the incidence of strategic management accounting in Slovenia Introduction The purpose of this research is to benchmark the degree which large companies in Slovenia apply strategic management accounting. This research conducted by Simon Cadez from Department of Accounting and Auditing, Faculty of Economics, University of Ljubljana, Slovenia and Chris Guilding from Service Industry Research Centre, Griffith university, Queensland, Australia. This research is on 2007 at Slovenia. Before
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AUDITING AND ASSURANCE STUDY TEXT Copyr i ght ALL RIGHTS RESERVED. Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyany means,electronic,mechanical,photocopying,recordingorotherwisewithoutthepriorwrittenpermissionofthe copyright owner. ISBN NO: 9966-760-23-7 © 2009 Strathmore University Press First Published 2009 Strathmore University Press P.O. Box 59857, 00200, Nairobi, Kenya. Tel: +254 (0) 20 606155 Fax: +254 (0) 20 607498 Acknowledgment We gratefully
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MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito
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specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”[1] It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer
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and Counselling experts. A reliability co- efficient of 0.85 was obtained using split half method. The population of the study includes all faculties of Education and Art in the university. Samples were selected through stratified and random sampling techniques. Two hypotheses were generated and were tested using student t-test and ANOVA at 0.05 level of significance. The descriptive analysis revealed that self concept was very strong determinant of study habit, so also was method of study, family
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MARKETING RESEARCH TERM PAPER PROJECT Overview Throughout the semester you will be working in research teams of three to four students each. Your role is that of a marketing research (MR) supplier or research consultant who works for a client organization requiring research information to help make marketing decisions. Each team will prepare a written MR report based on survey research—gathering information from a sample of people from a target population using a questionnaire
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