Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London
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Higher Engineering Mathematics In memory of Elizabeth Higher Engineering Mathematics Sixth Edition John Bird, BSc (Hons), CMath, CEng, CSci, FIMA, FIET, MIEE, FIIE, FCollT AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Newnes is an imprint of Elsevier Newnes is an imprint of Elsevier The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA
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This page intentionally left blank The Study of Language This best-selling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in short, bite-sized sections, introducing the major concepts in language study – from how children learn language to why men and women speak differently, through all the key elements of language. This fourth edition has been revised and updated with twenty new sections
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CONCEPTS OF PROGRAMMING LANGUAGES TENTH EDITION This page intentionally left blank CONCEPTS OF PROGRAMMING LANGUAGES TENTH EDITION R OB E RT W. S EB ES TA University of Colorado at Colorado Springs Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Vice President and Editorial Director, ECS: Marcia Horton
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CONCEPTS OF PROGRAMMING LANGUAGES TENTH EDITION This page intentionally left blank CONCEPTS OF PROGRAMMING LANGUAGES TENTH EDITION R O B E RT W. S EB ES TA University of Colorado at Colorado Springs Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Vice President and Editorial Director, ECS: Marcia Horton
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Windows Server® 2008 FOR DUMmIES ‰ by Ed Tittel and Justin Korelc Windows Server® 2008 For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical
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Windows Server® 2008 FOR DUMmIES ‰ by Ed Tittel and Justin Korelc Windows Server® 2008 For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical
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蓝海战略 目 录 前言 致谢 第一部分 蓝海战略 第一章 开创蓝海 第二章 分析工具与框架 第二部分 制定蓝海战略 第三章 重建市场边界 第四章 关注全景，而非数字 第五章 超越现有需求 第六章 遵循合理的战略顺序 第三部分 执行蓝海战略 第七章 克服关键组织障碍 第八章 寓执行于战略 第九章 结论：蓝海战略的可持续性与更新 附录 A 蓝海战略案例纵览 附录 B 价值创新：战略的结构再造观点 附录 C 价值创新的市场动态分析 注释 参考文献 索引 1 前言 本书是友谊、忠诚和相互信赖的产物。正是友谊和信任激发我们探索本书 所表述的主要思想，并最终完成了写作。 20 年前，我们在课堂相遇——一个是教授，一个是学生。从那时起，我们 就一直一起工作，犹如同一条下水道里的两只湿老鼠。因此，本书不是思想的成 功，而是友谊的成功，并且我们发现友谊比商业世界的任何思想都更有意义—— 因为我们不是孤军奋战。 任何旅途都不是一帆风顺的，任何友谊也不会仅仅充满了欢笑。好在写作 的旅途上，我们的每一天都是激动人心的，因为我们在完成一项旨在学习和改进 的任务。我们深信本书的思想，这些思想绝非为那些得过且过或生活目标仅仅在
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Learning OpenCV Gary Bradski and Adrian Kaehler Beijing · Cambridge · Farnham · Köln · Sebastopol · Taipei · Tokyo Learning OpenCV by Gary Bradski and Adrian Kaehler Copyright © 2008 Gary Bradski and Adrian Kaehler. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available
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Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions
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