Brand Management Case No. 4 DOCKERS: CREATING A SUB-BRAND INTRODUCTION In the spring of 1985, Levi Strauss & Co. (LS&Co.) was flush with its success in the blue jeans market. The company’s star campaign, called “501 Blues,” had recently brought new vitality to the company after several failed expansions into other apparel market segments in the earlier part of the decade. Confident in the wake of 501’s success, the company was contemplating its next steps when research revealed a
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An Overview of Working Conditions in Sportswear Factories in Indonesia, Sri Lanka & the Philippines April 2011 Introduction In the final quarter of 2010 the ITGLWF carried out research in major sportswear producer countries to examine working conditions in factories producing for multinational brands and retailers such as adidas, Dunlop, GAP, Greg Norman, Nike, Speedo, Ralph Lauren and Tommy Hilfiger (for a full list of the brands and retailers please see Annex 1). The researchers collected
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Mass Communication and Para-social Interaction Donald Horton and R. Richard Wohl Extract from Horton, Donald and R. Richard Wohl (1956): 'Mass Communication and Para-social Interaction: Observations on Intimacy at a Distance', Psychiatry 19: 215-29 This is a classic paper which is very widely cited but hard to locate. It introduced the notion of 'parasocial interaction' between viewers and those whom they watch on the television screen. Although the paper is now very old it is useful to reflect
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7/20/2015 Euromonitor International Analysis Back To Results Apparel and Footwear in the US Industry Overview | 15 May 2015 EXECUTIVE SUMMARY US apparel and footwear market continues to rebound Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued improvement of the US economy, Americans are more
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1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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Chapter 01 The Changing Role of Managerial Accounting in a Dynamic Business Environment Chapter 01 The Changing Role of Managerial Accounting in a Dynamic Business Environment Answer Key True / False Questions 1. Controlling involves the coordination of daily business functions within an organization. FALSE AACSB: Reflective Thinking AICPA BB: Industry AICPA FN: Decision Making Bloom's: RC Difficulty: Easy Learning Objective: 01-02 Explain four fundamental management
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Home › Social Awareness › Facts About Sweatshops Facts About Sweatshops BY ENDMODERNSLAVERY - PUBLISHED: 11/24/2013 - SECTION: SOCIAL AWARENESS One of the most galling things about Western culture at the moment is the sense of entitlement. Many of us have government funding for support or hold down full-time jobs. The majority of Western countries have modern human rights laws and will help anybody who is in trouble or distress, within reason. The sense of entitlement leads many of us who have
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1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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is2010 Due Diligence Report - Catania Edward Natour Student ID: 10589796 5/26/2010 Contents 1. Executive Summary ............................................................................................................................................5 2. Market Report ......................................................................................................................................................5 2.1 International Economy ..........................
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ABOUT MAS HOLDINGS Strategic Partnerships Partnering up with renowned brands from across the globe has enabled us to offer fully-integrated world class solutions to our clientele. Our alliances are based on mutual understanding and trust, sharing the same principles in business ethics with our partners, an attribute that has proven to be a strong competitive advantage for MAS over the years. Our joint venture partners include: | MAST Industries
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