etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED
Words: 19477 - Pages: 78
Table of Contents Executive Summary (JS) 5 Introduction 6 Background / History of the Company(CD) 6 Mission Statement(CD) 7 Business(CD) 7 Major Goals(CD) 7 Corporate Philosophy(CD) 7 Strategic Evolution (KH) 8 Intended Strategies (KH) 8 Emergent Strategies (KH) 8 Stakeholders (AB) 9 Internal (AB) 9 External (AB) 9 General Growth Properties Organizational Structure (KM) 9 Purpose of the Report (CD) 10 External Analysis (KM) 11 Basic Industry Information (AB/KM) 11
Words: 20172 - Pages: 81
Our vision is to enhance the quality of life of our citizens by bringing arts and culture from the margins to the mainstream of the economy and society through culturally sustainable policies and actions that will lead us to the status of the first Artistic & Cultural Island City in the World Table of contents Page Message of Prime Minister…………………………………………………………. 3 Message of Minister of Arts and Culture …………………………………………... 4 Introduction…………………………………………………………………………
Words: 20646 - Pages: 83
1 6 CHAPTER Advertising, Publicity, and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been
Words: 19343 - Pages: 78
Credit Risk Management Ken Brown Peter Moles CR-A2-engb 1/2012 (1044) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version
Words: 21029 - Pages: 85
Mémoire de recherche Master 1 _______________________________ Les réseaux sociaux et l’évolution des usages Année 2011 Tutrice : Hélène Rodriguez Alexandre De Munter Aurélien Menu Résumé : Nous avons choisi de réaliser notre mémoire sur le thème des réseaux sociaux, leurs évolutions et leurs usages. Afin de ne pas seulement vous définir ce que sont les réseaux sociaux, nous avons décidé de combiner ce thème avec le marketing. Nous sommes tous les deux, présents sur les réseaux sociaux
Words: 17647 - Pages: 71
Travelling textiles A sustainability roadmap of natural fibre garments May 2009 This report has been prepared by Emer Diviney and Serena Lillywhite at the Brotherhood of Laurence Sustainable Business Unit. Brotherhood of St Laurence 67 Brunswick Street Fitzroy Vic. 3065 ABN 24 603 467 024 Ph: (03) 9483 1183 www.bsl.org.au the HUB of responsible business practice in Australia is a project of St James Ethics Centre © St James Ethics Centre 2 Contents Acknowledgments
Words: 23230 - Pages: 93
KHIA MARKETING PLAN Developed by USAID/ Jordan Tourism Development Project II June 2009 KHIA TRANSPORT PLANNING & ROUTE NETWORK DEVELOPMENT JUNE 24, 2009 Developed for GBTI Contract No. Task Order No. EPP-I-00-06-00013-00 EPP-I-02-06-00013-00 This publication was produced by the USAID/Jordan Tourism Development Project II for the Aqaba Devolpment Corporation. This publication was produced by the USAID/Jordan Tourism Development Project II, under the direction of Ibrahim Osta
Words: 24399 - Pages: 98
NYSE Listed Eligible Options by Symbol Eligible Options by Symbol as of 25 Oct 2010 Symbol A AA AAI AAN AAP AAPL AATI AAV AAWW AB ABAT ABAX ABB ABC ABFS ABK ABMD ABT ABV ABX ACAD ACAS ACC ACCL ACE ACGL ACGY ACH ACI ACL ACM ACN ACOM ACOR ADBE ADI ADLR ADM ADP ADS ADSK ADTN ADY AEC AEE AEIS AEM AEO AEP AER Name Agilent Technologies Inc. ALCOA, INC AirTran Holdings, Inc. Aaron's, Inc. ADVANCE AUTO PARTS INC Apple Inc. Advanced Analogic Technologies, Inc. Advantage Oil & Gas LTD. Atlas Air Worldwide
Words: 18155 - Pages: 73
巴黎， 您投资欧洲 房地产的首选 2 0 1 3 安永 2 - 巴黎，您投资欧洲房地产的首选 序言 从投资规模上讲， 巴黎多年以来一直是欧洲大陆最重要的房地产投资市场， 每年的房地 产投资量为80-100亿欧元。 这归功于作为多样化经济中心的巴黎提供了稳定而健全的租 赁市场。 租赁市场由大型工业集团， 公共部门， 金融服务和其他机构提供者等组成， 拥有 良好的平衡性， 从而确保了每年写字楼吸纳量为200万平方米。 近5000万平方米的写字楼 存量， 也使巴黎在整个欧洲的写字楼市场保持着首屈一指的地位。 并且， 巴黎的商业房地产投资选择远不止写字楼!! Stephan von Barczy Jones Lang LaSalle 法国商业地产投资部 总经理 巴黎是世界著名的旅游胜地， 这奠定了它在奢侈品商铺和酒店行业全球领先的地位。 此 外， 巴黎住宅市场也显示出它面对全球金融危机的高度抗震性。 这是因为购买者继续选 择巴黎作为他们私人住宅或住宅投资的安全港。 我们非常高兴推出我们巴黎投资指南的首版， 旨在为还不了解巴黎投资市场的投资者们 提供参考。 我们将依次介绍巴黎大区的经济概况、
Words: 3810 - Pages: 16
