rSelçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 21 / 2009 Türkiye’de SMS Reklamları: Tüketici Tutumlarını Etkileyen Faktörler SMS Advertising In Turkey: Factors Affecting Consumer Attitudes Hasan Kemal SUHER * Nevzat Bilge İSPİR ** ÖZET Mobile telefonların kullanımdaki hızlı artış hem pazarlamacılar hem de reklamcılar için yeni bir taşıma platformu yaratmıştır. Mobil cihazların popülerliği arttıkça, Kısa Mesaj Servisleri (SMS) potansiyel tüketicilere ulaşmak için daha da önemli
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Assignment 3 Common Stock Screen Market Capitalization – Small ($300 million to $2 billion) Generally speaking, companies with smaller market caps are relatively new. This is a good thing, since they have a lot of room for expansion and growth. Although there is a risk that they will fail, if other fundamental factors are good, then there is a good chance the company will flourish. Companies with bigger market caps have already grown and will probably not have as much potential as smaller ones
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1. COMPETITORS The competitors’ analysis is based on Down Sweet Lane’s direct and (nearest) indirect competitors. SanFo Treats is selected as the direct competitor as it provides the exact same service as Down Sweet Lane. On the other hand, local buffet catering companies, Elsie’s Kitchen and Angeli have been identified as the indirect competitors. In this case, (beside providing main course dishes) both companies provide an array of desserts that are more westernized, as opposed to the traditional
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© 2002 American Accounting Association Accounting Horizons Vol. 16 No. 3 September 2002 pp. 233–243 COMMENTARY The “Incomplete Revelation Hypothesis” and Financial Reporting Robert J. Bloomfield Robert J. Bloomfield is an Associate Professor at Cornell University. INTRODUCTION The most common form of the Efficient Markets Hypothesis (EMH) states that market prices fully reflect all publicly available information (Fama 1970). The EMH has been highly influential among academics, but practitioners
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Sidi Asia Ndioubnan Strategic Plan, Part II: SWOTT Analysis Date: January 10, 2012 Class: BUS/475 SWOTT analysis is an acronym that stands for: Strength, Weakness, Opportunities, Trends and Threats. This analysis gives a company the chance to examine the internal and external factors that can help the company reach an objective. SWOTT analysis is commonly used tool by managers of many different companies to develop a well thought of strategic plan. In this paper I will analyze eight different
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1. Discuss how Joe could address the importance of understanding how people form perceptions and make attributions about others with his employees. As a President of Great Northern it is Mr. Salatino’s is accountable for building up, influencing and engineering the organizations sales team. Perception is a declaration of the way individuals sift, arrange and interpret sensory information and attribution is an explanation of how individuals respond to the actions of others (Hellriegel & Solcum
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profitable practice. The medical business is in constant flux so it is critical that the clinic can weather the ups and downs of the industry. Growth is an important piece to the success of the clinic and achievement of this objective will require an analysis of alternatives including value disciplines, generic strategy and grand strategy. At the close of the evaluation, a recommendation will be made pertaining to the strategy the organization should implement. Value Discipline Value disciplines
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Retail Location Analysis: A Case Study of Burger King & McDonald’s in Portage & Summit Counties, Ohio A thesis submitted to the College of Arts of Kent State University in partial fulfillment of the requirements for the degree of Masters of Arts by Niti Duggal December, 2007 Thesis written by Niti Duggal B.A. (Hons), University of Delhi, India 1996 M.A., Jawaharlal Nehru University, New Delhi, India 1998 MPhil, Jawaharlal Nehru University, New Delhi, India 2001 M.A., Kent State University
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Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies Strayer University Marketing Research December 4, 2011 Abstract Over the last decade, the way we communicate with each other and the way we behave as consumers has changed drastically. With an entire generation growing up with iPads, iPods, smart phones, Internet and Facebook, marketers are facing the reality that traditional methods of reaching these consumers won’t be as effective as it
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Business Plan Research and Development Plan Our organisation is called SPRINT and our vision is to develop and supply the European automotive industry with environmentally friendly luxury cars at an affordable price. We aim to reduce costs for consumers within the market. Our mission statement is; “Sprint is a manufacturer of sophisticated, luxurious machines which pin point perfection in every aspect in our product designs. We strive as a team to deliver the best with the customer’s best interests
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