Abrakebabra: Growing Pains in a Fast-Food Restaurant Chain CASE A Rosalind Beere, Peter Mc Namara and Colm O’Gorman (UCD Business Schools) wrote this case. We wish to gratefully acknowledge the help of Abrakebabra Limited who have co-operated in this research by giving access to management, staff, franchisees and company documents. Financial support of a grant from Davys Stockbrokers to undertake a series of case studies is gratefully acknowledged. Disclaimer: This case is intended to be used
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organizes, promotes and manages; music concerts, festivals, events and theatrical shows in the UK and Ireland. MCD owns and operates a number of venues including The Olympia, The Gaiety, The Ambassador, and The Academy and also holds a 50% stake in Abrakebabra Investments. MCD Productions Ltd. operates as a subsidiary of Gaiety Investments Limited and is based in Dun Laoghaire, Ireland. MCD has an extensive history in promoting and organizing major events across the UK and Ireland, which include:
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