Information Sharing in Supply Chains: An Empirical and Theoretical Valuation Ruomeng Cui, Gad Allon, Achal Bassamboo, Jan A. Van Mieghem* Kellogg School of Management, Northwestern University, Evanston, IL April 10, 2013 We provide an empirical and theoretical assessment of the value of information sharing in a two-stage supply chain. The value of downstream sales information to the upstream firm stems from improving upstream order fulfillment forecast accuracy. Such improvement can lead to lower
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can be discussion in terms of first mover advantages and disadvantages. While this study replicates some previous research on the issue, it also builds on the previous research by developing new theoretical arguments and adopting different research method. This reports shows that there are many different perspective on how first mover contributes to its advantages and disadvantages to a firms. In this paper, we categorize mechanisms that confer advantages and disadvantages on first-mover firms. Our
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United Cereal Case: Brill’s Eurobrand Challenge | 1.a,b) United Cereal (UC) initially entered European markets by acquiring an established baked goods company (1952). By directly investing in other established companies, UC saved costs by using established distribution lines and were better able to brand their products using well-known subsidiaries. UC’s strong shared values influenced their strategies by ensuring the company did extensive market testing to maximize customer value and innovate
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Timing of entry 1. Current Market situation Analysis of the current market situation determined that the technology developed by EXIJO is not entirely innovative. Similar product prototypes already exist (Qiwireless.com). There are two dominant players in the market: the Alliance for Wireless Power together with The Power Matters Alliance (A4WP and PMA) and Wireless Power Consortium (WPC), which are doing R&D in the field of wireless technologies. Each organisation has its own wireless charging
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Natureview case Natureview is in front of a key decision. Let’s make a pro’s/con’s analysis of the three proposed options: Option 1: Introducing 8oz. product line in two sjpermarket regions: PRO - taking advantage of a trend - first-mover advantage - strong revenue potential - growing market for organic products esteemed 20% growth - new type of customer CON - explotion of costs, distribution, administrative, marketing - slotting expenses - insufficient ressources -
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ETrust Trust is defined as the psychological status of willingness to depend on another person or organization. It is the single most important factor for confidence in secure information for the consumer; without trust, a business cannot profit from the consumer, and the consumer will be dissatisfied. ETrust defines what ordinary citizens both fear and desire: privacy and security. ETrust understands information needs of both consumers and businesses in key areas where consumers perceive the
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selling products in the U.S markets. NRFC is wondering whether or not they should launch a pizza product into the refrigerated foods market, and if it should have additional toppings sold separately or not. Objectives: Sustain the first-mover advantage Extend their product line Increase market share Alternatives: Maintain the status launch the Pizza Kit with toppings sold separately launch the Pizza Kit with no additional toppings sold separately Consequences of Alternatives: Recently
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Case Study 2, Under Armour’s Strategy Under Armour is an emerging company in the sports apparel industry whose mission is to “Make all athletes better through passion, science and the relentless pursuit of innovation”. Under Armour was a disruptive innovator in the sports apparel industry by creating sports apparel using synthetic materials as an alternative to natural fibers, such as cotton. This important change in material resulted in a “shirt that provided compression and wicked perspiration
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optimistic at 53560 against the actual sales of 48159. 2. The Mean Absolute Percentage Error(MAPE) value of total sales of the entire family of pressure valves is around 11.2%, which is reasonably acceptable but the MAPE valves for individual members are very high (reaching up to 1500% for PVB34-420). * Fire Valves: 1. The total sales forecasted were pessimistic at 559 against the actual sales of 580. 2. The Mean Absolute Percentage Error (MAPE) value of total sales of the entire family
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theories. The concept is simple and to the point “by being the first to enter a new market, the business gains an advantage over the actual and potential rivals” (First Mover Advantage, 2012). The chart below gives advantages and disadvantages for being the first mover to being the late mover. Advantages of 1st Mover: By being first to enter the market, the business gains an advantage over its actual and potential rivals* Can capture market shares easily without worrying about rivals capturing
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