Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common
Words: 4449 - Pages: 18
really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this
Words: 5062 - Pages: 21
Chapter 5 - The Science and Technology Systems of Viet Nam In Viet Nam, an estimated 30 000 people are involved in various forms of R&D, including librarians, technicians, and other support staff; more than 22 000 of these people are employed in the national centres for R&D and by ministries and government agencies (all these figures are total numbers of staff, not full-time equivalents.) The rest are working mainly in the universities and other institutions of tertiary education that perform
Words: 8627 - Pages: 35
experience in corporate environment. I therefore, consider myself fortunate to receive the training in an esteemed organization viz. Bharat Sanchar Nigam Limited. Yet the opportunity could not have been utilized without the guidance and support of many individuals who although held varied positions, but were equally instrument for although completion of my summer training. Dr. Rajneesh Srivastava and also thanks to all my faculty members and my Parents and friends. However,
Words: 8561 - Pages: 35
resource in an organization, if effectively managed can bring productivity and can be a competitive advantage for an organization. Before putting an argument on how HRM is influencing in a competitive world we need to realize that HR is more than maintaining personnel functions. Corporate and economic development dictated that businesses to remain competitive, needs to view HRM as an evolutionary function. In this essay certain issues and challenges have been discussed that influence HR to remain competitive
Words: 3116 - Pages: 13
OVERVIEW UNITED STATES DEPARTMENT OF DEFENSE FISCAL YEAR 2014 BUDGET REQUEST APRIL 2013 OFFICE OF THE UNDER SECRETARY OF DEFENSE (COMPTROLLER) / CHIEF FINANCIAL OFFICER Preface The Overview Book has been published as part of the President’s Annual Defense Budget for the past few years. This continues for FY 2014, but with modifications as proposed by congressional staff. From FY 1969 to FY 2005 OSD published the “Annual Defense Report” (ADR) to meet 10 USC Section 113 requirements. Starting
Words: 74297 - Pages: 298
International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH) Vol. 1, Issue 1, pp: (29-39), Month: April - June 2014, Available at: www.paperpublications.org An Analysis of Indian Banking Industry with Special Reference to ICICI Bank Sana Samreen Abstract: The last decade has seen many positive developments in the Indian banking sector. The policy makers, which comprise the Reserve Bank of India (RBI), Ministry of Finance and related government and financial sector
Words: 5454 - Pages: 22
Responsibility Management 2015 PGPM 2015-17 Section D Group 9 1. Arijit Nayak (15P189) 2. Gaurav Gupta (15P199) 3. Mounica Chilla (15P209) 4. Puneeth Putcha (15P219) 5. Sarin Babu (15P229) 6. Vishal Garga (15P239) Introduction In today’s world of cut throat competition, business thrives on customer satisfaction. Satisfaction of the customer is based on its perception and interpretation of the product and the brand. With world of uber-fast informational age; it has
Words: 12789 - Pages: 52
BTEC Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport For first teaching from September 2006 Issue 2 March 2007 Specification Edexcel Level 2 BTEC First Certificate and Edexcel Level 2 BTEC First Diplomas in Sport Edexcel, a Pearson company, is the UK’s largest awarding body offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning here and in over 100 countries worldwide
Words: 53621 - Pages: 215
INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT CENTUM ELECTRONICS SUBITTED BY: SARAVANAN AJDURAIRAJ VRAJENDRA P | 12MB491212MB486512MB48 | II SEMESTER MBA Guide Mr. A. M. Lucas Internship Report submitted to the University of Mysore in partial fulfillment of the requirements of II Semester MBA degree examinations – 2013 Ramaiah Institute of Management sciences #15, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore – 560054 CERTIFICATE This is to certify that this Internship Report on Organizational
Words: 15381 - Pages: 62
