Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be
Words: 8305 - Pages: 34
consumer by offer the affordable and innovative products. The company tries to win the heart of consumers and develop the reciprocal relationship with them. Moreover, it tries to achieve value maximization of shareholders, customers as well as employees (Southern Lion Sdn.Bhd. 2012). The management structure of Southern Lion is more empowered to employees. According to financial report of Lion Corporation in 2013, the organization style is not top organization just give the direction to subordinate whereas
Words: 5231 - Pages: 21
Situation Analysis 6 2.1 Market Summary 7 2.2 Technical Brief 7 2.2.1 Total Overview of the Zoo 9 2.2.2 Connection with the Land and Aquarium 10 2.2.3 The Layout of Inside Aquarium 11 2.2.4 Location 12 2.3 SWOT Analysis 13 2.4 Competition 15 2.5 Product offerings 16 2.6 Distribution Channels 17 Section 3.0 Marketing Strategy 18 3.1 Objectives and Issues 18 3.2 Segmentation: 19 3.3 Target
Words: 6324 - Pages: 26
successful not only cause more capital is injecting to the business but also expertise or specialised skills and knowledge can be used to run the business smoothly. Important is that any kind of liabilities are divided between the partners.) - activities: industry: restaurants, retail and utilities; - company location: London Representation of entrepreneurs: Main characteristics: - the primary goal of the company is to operate and on the nature of the service, and to strive to satisfy any
Words: 8440 - Pages: 34
FROM WHOLESALE TO RETAIL: IMPROVING THE FORWARD VERTICAL INTEGRATION STRATEGY AT FRESHMARK (PTY.) LTD. A dissertation by BARTHOLOMEW CHARLES BENECKE Submitted in partial fulfillment of the requirements for the degree MASTER’S DEGREE IN BUSINESS ADMINISTRATION (MBA) in the BUSINESS SCHOOL FACULTY OF MANAGEMENT SCIENCES TSHWANE UNIVERSITY OF TECHNOLOGY Supervisor: Prof. JA Watkins Co- Supervisor: V Naidoo May 2007 DECLARATION OF COPYRIGHT “I hereby declare that this dissertation submitted
Words: 25854 - Pages: 104
Influence of National Culture and Other Forces on Management Control Practices of Bangladesh. Abstract This study attempts to examine the influence of national culture and other forces on management control practices of Bangladesh by applying Schneider and Barsoux 2003 culture/ control profiles and some other alternative theories. A triangulation of research methods are followed for this purpose. Evidence from telephone interviews, researcher’s personal experience and other empirical works are
Words: 8404 - Pages: 34
Table of Contents EXECUTIVE SUMMARY 2 COMPANY OVERVIEW 3 INTRODUCTION 3 ORGANIZATIONAL STRUCTURE 4 PRODUCTS 4 COMPETITOR 5 MARKET 5 POSITION AND DESCRIPTION OF DUTIES 6 POSITION 6 HUMAN RESOURCE DEPARTMENT 6 R&D 7 FINANCE 7 OTHER TASKS 7 ORGANIZATIONAL ANALYSIS 8 INTERNAL POTENCY 8 INTERNAL DEFICIENCIES 9 EXTERNAL OPPORTUNITIES 9 EXTERNAL THREATS 10 IDENTIFICATION OF A MAIN PROBLEM 10 RECOMMENDATION 11 LEARNING OUTCOMES 12 ACCOMPLISHMENTS 12 RESPONSIBILITIES
Words: 3572 - Pages: 15
“Recruitment and Selection” and has submitted the field work report in partial fulfillment of MASTER IN PERSONNEL MANAGEMENT of the UNIVERSITY OF PUNE for the academic year 2006-08 She has worked under our guidance and direction. The said report is based on bonafide information. Mr. Anil Chand Project Guide Prof. R Ganesan Director Date:- Place:- SINHGAD INSTITUTE OF BUSINESS ADMINISTARATION AND RESEARCH, KONDHWA (BK) DECLARATION I hereby declare that the project titled “Recruitment
Words: 8081 - Pages: 33
James B. Oldroyd For Continental Airlines, the joumey began when the company was emerging from bankruptcy and needed to know more about the profitability of its individual customers. One ofthe first things it uncovered was a service mess that was costing the airline millions of dollars every year. Continental took a systematic look at how passengers were treated when a plane was significantly delayed, when they were bumped from a flight, or during some other unfortunate event. What it found was that
Words: 6619 - Pages: 27
Nordakademie Graduate School Master of Business Administration MBA 14 A HRM 5540 by Kenny Stibbe Reg.nr.: 6400 lecture oft he course: Prof. Dr. Michael Dickmann submission date: march 3rd 2015 I Table of Content Table of Content ................................................................................................................................................ I 1) Key competencies ....................................................................................
Words: 3407 - Pages: 14
