improve consumers’ lives and enhance the financial value of firms. What is Brand Equity? Brand equity has number of perspectives, but in essence means the value or perception created to a product or service in the minds of the consumer through the activities leading to create a strong consistent brand. This is also called “Brand goodwill” by accountants. The Role of brands As stated by Kotler et al (2012) Brands help to identify the maker of a product and assign responsibility for its performance
Words: 1373 - Pages: 6
Asia Pacific Management Review (2003) 8(1), 27-42 The Practice of Corporate Downsizing during Economic Downturn among Selected Companies in Malaysia Junaidah Hashim* and Anizah Abu Bakar** （received September 2002;revision received November 2002 ;accepted January 2003） This paper examines the organizational strategies and the effects of corporate downsizing in Malaysia. It reports the results of a survey of 30 Malaysian companies that engaged in downsizing during the economic downturn. Three research
Words: 4476 - Pages: 18
Criteria allows the company to identify company strengths and target key opportunities for improvement. Company communication and performance will improve, with resources aligned to achieve common goals. Why should companies conduct a Management Self-Assessment The Self-Assessment is just one application of the Criteria for Performance Excellence offered by the University Extension and the SBDC. Companies completing the Self-Assessment will have a detailed overview of their organization
Words: 10253 - Pages: 42
A COMPREHENSIVE PROJECT REPORT On Effectiveness of Marine Logistics Submitted to S.R. LUTHRA INSTITUTE OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide: Company Guide: Ms. Parinaz Todiwala Mr.Pravin Dixit Assistant Professor MD (Kshitij Marine Services Pvt. Ltd.) Submitted by Ms. Harshita Kakar [Batch No. 2011-13, Enrollment
Words: 10028 - Pages: 41
how this could be achieved by applying a system-wide approach, drawing lessons from the Sector-Wide Approaches (SWAps) used successfully in areas such as health, education and agriculture. It argues that an effective and efficient National Statistical System is essential for managing for development results. Investments in statistics are needed, just as much as in areas such as financial management and procurement. National Statistical Systems provide the data needed to develop appropriate policies
Words: 7652 - Pages: 31
planning, implementation cannot be utilized because it is heavily relying on planning aspect to jump start this process. Most of these system derived a several approaches and can be applicable to those solutions that need to be resolve from analyst perspectives and implementing the design, Hence, Systematic approaches are linked to several computer-based system information and multiple of steps are emerged to carry on the process for system development application, and id often called system development
Words: 1149 - Pages: 5
as a body that is responsible for the overall development and growth of the port of Singapore, overseeing most if not all the activities that are carried out as far the port logistics are concerned. However, the purpose of this paper has been divided into two tasks, one of which involves a critical evaluation of the application of Lean and TQM (Total Quality Management) in logistics and supply chain networks to achieve MPA objectives such as quality of service, competitiveness, reliability and
Words: 3989 - Pages: 16
Control- Defined as any process that directs the activities of individuals toward the achievement of organizational goals. Utilizing control effectively is how managers can make sure that activities are going as planned. Control is a means or mechanism for regulating the behavior of organization members. Left on their own, people may act in ways that they perceive to be beneficial for their selves or the organization they work for but that action may actually harm the organization as a whole
Words: 591 - Pages: 3
2010.10.07. CRM – Customer Relationship Management Bianka Parragh, Phd Óbuda University Keleti Károly Faculty of Business and Management Institute of Enterprise Management • Approaches of Customer Relationship Management • The origins of CRM • The rise of CRM • The role of CRM • Types of CRM 1 2010.10.07. RE-INVENTING CRM In the late 1990s and early year of the 21th century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional
Words: 1878 - Pages: 8
operations management Strategic role of operations Operations management is an essential key business function that overlaps with the other business functions such as marketing, finance and human resources management. Strategic means ‘affecting all key business areas’; that is, the strategic role of operations management involves operations managers contributing to the strategic plan of the business. Some of the different costs in the operations function include; input costs, labour costs, processing
Words: 3838 - Pages: 16
