assigned to do a summer internship in the field of our choice. As per my interest in the field of marketing ,internship in a sports firm was done. Internship in a firm named ‘Freewill sports pvt ltd’ located in Jalandhar was done. The report begins with an introduction of the sports industry in India followed by the introduction of the firm ‘NIVIA’. After which we head towards the concepts of online marketing followed by the nivia product range, organizational structure An online comparison of the Nivia
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Under Armour’s Strategy Case Analysis 1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Provide a five-forces analysis to support your answer. The competitive forces confronting Under Armour, Nike, and the Adidas Group are very strong. There are many other companies who offer similar sportswear and gear lie these three groups. A consumer has a wide variety of merchandise available to choose from, and the price to pick one brand over another costs
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Armour is involved in the development, marketing, and distribution of performance apparel, footwear, and accessories for men and women of all ages. In the industry that Under Armour is in there poses a lot of threats because there is a lot of competition. The industry has low barriers to entry so anyone with an idea can enter it and take Wanda 2 away potential sales. On top of that there are already long established brands such as Nike and Adidas that have penetrated the market and
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Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by Bernard
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Background Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012)
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................................................................................... 4 3. Message Strategy: CFR, POP & POD.......................................................................................................... 5 4. Creative Strategy: Discover our excellent & Definr your excellent ............................................................ 5 5. Media Strategy: Objective, Media choices & Measurement ..............................................................
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What do creativity and innovation signify and entail? What are the key types of innovation? Historically, creativity and innovation have been thought to been tied to new products that stimulate economic growth. Over time, these views were thought to have been narrowand new ideas of innovation came about. Karl Marx associated innovation to economic growth cycles. After World War II, much thought was given to innovation being a result of higher spending on research and design. Economists soon realized
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Under Armour STEEP Analysis Socio Cultural: Due to, the global rising trend of quality awareness, and global health conscious of athletes and customers, they are more willing to pay for the quality product, regardless of its price with more expectation in enhancing their athletic performances and lifestyle .This is perfectly matched with the company as delivering superior unique, innovative quality products Then, company has to try to tailor the products to meet the needs. Technological: With
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Footwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G)
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(-): From 2006 to 2011, Under Armour’s net revenues tripled, starting at $430,689 and ending at $1,472,684 in 2011. These numbers are expected to continue to grow in years to come * Ease of brand switching (+): Other competitors such as Nike and Adidas typically price items in the same range as Under Armour * Product differentiation is low (-): different styles of clothing offer certain benefits such as HeatGear, ColdGear, and AllSeason Threat of New Entrants: Moderate * Birth of new
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