Course: International Business Management Activity: Case Study Company: PUMA |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. | |1962: |Puma shoes are shipped to almost 100 countries. | |1974:
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International Marketing | PM 305 | | | OLANREWAJU OLABODE | I.D NUMBER 33344 | 3/19/2016 | | TABLE OF CONTENTS 1.0 Introduction............................................................................................................. ......3 2.0 Situational Analysis.......................
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Case study NIKE Key concept Key issues What is international Mgt ? what are the key issues ? = 2 Mnagement issues in NIKE study case 1/The key issues are social responsibility = 2/ laso aboput corporate image ..Nike has a problem Cormportae image = magt issue = issue of the CEO responsibility Image of the whole company. If bad corporate image , impact not only on sales, but on more than that. Frontier about MKT & MGT Key question: Agenda afternoon working on case
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of stores effect to increase sales and capture the market among the industry Substitute products * Substitute products are high * Customer can use other low cost dress for yoga like cotton shirt ,shorts,tees * Nike, under armour ,adidas offering sports appeals can substitute yoga clothing Swot analysis Strength * Strong relation Lulu lemon has strong relation with fitness professionals through which they will get appropriate feedback regarding the product innovation
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- conséquence sur le mix (communication informative) et sur la gamme 2) il faut identifier les stratégies marketing potentiel 3) rentabilité = agrégats de rentabilité 4) identifier la stratégie de marque option commerce internationale : analyse stratégique Cas Zannier : 1) DE d’un seul segment et pas du groupe entier. 2) Identifier toutes les stratégies possibles. Activité = chiffre d’affaire Rentabilité = performance 3) matrice mais pas de
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Nike, Inc: Cost of Capital CASE SUMMARY In this case, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual fund company, manages the NorthPoint Large-Cap Fund. This fund invests mostly in Fortune 500 companies with an emphasis on value investing. Some of the top holdings of the NorthPoint Large-Cap Fund include; ExxonMobil, McDonalds and GM, these stocks are generally old-economy stocks. Over 2000 and the first half of 2001, the NorthPoint Large-Cap Fund performed very well, earning
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collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in today’s cluttered marketing environment (Meenaghan, 2001). Within this context athlete endorsement is amongst the most popular forms of celebrity endorsement (Bush, Martin and Bush, 2004). Celebrity endorsement can be divided into three distinct
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based in Baltimore, Maryland, is one of the leading designers, marketers, and distributors of authentic athletic footwear, apparel, and accessories for a wide variety of sports and fitness activities. The Company engages in the design, development, marketing, and distribution of a range of apparels and accessories utilizing various synthetic microfiber fabrications in the United States and internationally. It offers a wide variety of products including sporting goods and lifestyle products. The Company
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proper referencing and use of the E-library. In this TMA, you are expected to demonstrate your knowledge and understanding of some of the major issues in human resource management and marketing. The first case study focuses on motivation whereas the second one is concerned with the marketing mix of marketing. Prior to answering the questions, read each case study thoroughly and carefully. In your answer, you are expected to show your analytical skills of the subject matter. Your answer should
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Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools
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