Analysis of ADIDAS AG Overview Adidas AG (adidas or 'the company') with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company has three major brands through which it sells its products adidas, TaylorMade and Reebok. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany. Adidas operates in Europe, the Americas
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BACKGROUND OF ADIDAS Adidas was founded in 1920 in Germany by Adi Dassler; later in 1924 his brother joined him to promote his business. Two brothers were successful to create innovative ideas and now Adidas Company has more than 700 patents and property rights. In 1948 two brothers had some kind of conflicts and both decided to split their business, one brother continued Adidas while another brother establish Adidas tough competitors Puma (Market watch, 2010). Adidas Group comprise of Adidas, Reebok
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ADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from
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THE COHESION CASE: ADIDAS GROUP - 2011 Evaluation of Vision/Mission Statement 1. The Adidas Group strives to be global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. * Market * This mission component clarify that AG compete with other competitors such as Nike, Under Armour (UA), Callaway Golf (ELY), and the Armani Group. 2. We are committed to continuously strengthening our brands and products to improve our competitive
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The Adidas Group The Adidas Group has undergone several changes since its inception in 1926 as a simple shoemaking business in Herzogenaurach, Germany. As the business continued to flourish, Adidas began to focus primarily on the manufacturing and sale of sporting goods, sports footwear and sporting apparel (“Adidas Group AG”). Their overriding theme has always been sports and the sporting lifestyle (“Adidas Group AG”). In more recent years, the Adidas Company merged with Reebok International
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_______p.3 Presentation of the company -the Adidas Group _____________________________________________________________________________p.3 -brands and products _________________________________________________________________________p.3 -strategies and values _____________________________________________________________________p.3, 4 Being a product line manager in the Adidas Group - qualities and skills required to work for the Adidas group __________________________p.4 -qualities and
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ADIDAS 1.Introduction Adolf Dassler founded Adidas on 18 August 1949. Following a family feud at the Gebruder Dassler Schuhfabrik Company between him and his elder brother Rudolf. In 1949, Adolf named his new company Adidas (originally it was lowercase like that) after his nickname Adi and his last name Dassler. So Adi Dassler became Adidas. Rudolf did the same thing with his company name, calling his new company Ruda (Rudolf Dassler), though, later on he changed the name of the company to Puma
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THE HUMBLE SUCCESS OF ADIDAS Nowadays, the value of sports has been increasing more and more. So, it is important to have a good quality brands for the sportsmen to wear and equipments to use. Adidas is one of the most famous companies for producing the most quality sport goods. “Many people believe that the name Adidas is an acronym that stands for "all day I dream about sports." This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way
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footwear industry. Threats of new entrants In the footwear industry, Adidas is considered as one of the leading competitors. Thus competitors who want to enter the market would need to think twice before entering, as there might be a loss or a crease in operations as there would be more resources needed to promoting advertisement and increasing brand recognition in order to compete with existing rivals. Especially when Adidas is gaining on Nike by sponsoring the Europeans soccer tournament where
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Adidas 1. Adidas´ corporate strategy: Innovation and excellence in all three brands. One major product innovation per year in each product category required. Adidas relied on ongoing brand-building activities to further differentiate adidas, TaylorMade, and Solomon from competing brands of sporting goods. Adidas-Solomon management expected visible improvements in operating margins each year and anticipated that the company would achieve an overall 10 percent operating margin in 2006. Increased
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