Федеральное агентство по образованию ГОУ ВПО «Московский государственный университет леса» Факультет Международная школа управления и бизнеса Кафедра Менеджмента и информационных технологий Направление подготовки 080500 – менеджмент Курсовой проект по дисциплине: Основы менеджмента на тему: Описание организации NIKE Москва 2009 Содержание Введение Глава 1. Описание компании и концепция бизнеса 1.1 История компании 1.2 Вид деятельности организации
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China in 1980 Nike established its first wholly owned branch in1996 In 2004 Nike purchased over Converse ( sales of Converse had been kept dropping before Nike purchased over it, but after the acquisition, the sales rose for 25% immediately) Adidas
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Different balls are made for different leagues and for different competitions within the various leagues. Officials and players complain every now and then about the balls being played with, but as of The 2014 World Cup, there was an official ball made by Adidas, ‘The
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Company Profile Nike, Inc., together with its subsidiaries, engages in the design, development, marketing, and sales of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and children worldwide. The company offers products in seven categories, including running, basketball, football, men’s training, women’s training, Nike sportswear, and action sports under the Nike and Jordan brand names. It also markets products designed for
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Celebrity endorsement, this is when a Brand uses a celebrity to help sell there product, service or charity. This may be in adverts, creating a line, or in the case of charity attending different events, fundraising or being a face of a charity. There are both advantages and disadvantages of using celebrity endorsements, for many brands it is about them being noticed, and catching the attention of there market and many brands think that by using a celebrity known in society it will help entice the
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What are the defining characteristics of the golf equipment industry? What is the industry like? The defining characteristics of the golf equipment industry are product performance, innovative technology and name brand recognition. Golf companies essentially sell the same products so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance
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industry. Under Armour is best known for its moisture wicking t-shirts. Under Armour is popular among middle and upper class athletic and health conscience consumers. It competes with other popular sports footwear and apparel companies. Nike and Adidas are Under Armour largest competitors. Under Armour offers a variety of clothing, sports equipment and footwear. They will continue to be a very competitive company in the sportswear market. History of the company Under Armour was started
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______________________________________________________________________________ Under Armour Enters the Basketball Shoe Market ______________________________________________________________________________ This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The
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company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the
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Introduction Training shoes are a global product, that is the same shoe are bought around the world. Global sales were worth $17 billion in 1998. Just three companies dominate sales of training shoes worldwide: US-based Nike, and Rebook, US-owned, and Adidas, which is German-owned. Of the three, Nike is the biggest. [B200/keep on running p6] These are nearly numbers of UK purchasers of sports footwear for casual/general wear in the 12 months to march 1998(source: Mintel international Group Limited
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