Social Marketing was officially born as phenomena in 1971 with an article in the “Journal of Marketing” by Kotler and Zaltman, where they discussed the use of commercial marketing methods for social issues. Kotler et al (2002) defined Social Marketing as “Social Marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.” Social Marketing in a developing
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aims to double its profits by 2015, achieve 40% revenue by 2015 and double the sales in the action sports category which currently accounts for $390 million. In order for Nike to reach these goals they need relative market share from its competitors, adidas and puma. Mark Parker is the CEO of Nike. He has been since 2006. Although Mark is CEO he still participates in shoe design. Parker is very
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the side of his gun, Kobe has his own featured scene. A very key endorsement for Kobe Bryant was Adidas. This was a deal he signed before his rookie season and his shoe deal was worth 48 million. Kobe did not get to keep all of his endorsements to a imagine crushing sexually assault charge from a 19-year old woman in Colorado. He lost a lot of his marketing creditability and he was dropped from Adidas. To bring his positive imagine back, Kobe did what a lot of people and that’s join in helping
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over you or take advantage of you because if you let them, they will continue to take advantage of you all the time. It will also allow you to gain respect from others when they see that you are steadfast. When executives met Mark Zuckerberg in his Adidas flip flops they assumed they were dealing with a young kid who happened to come up with this great idea but didn't know how good it really was, however, Zuckerberg outsmarted them in many ways. Many "big shots" jumped on the opportunity to try and
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Unit 31: Fashion Retailing M1: to achieve the merit analyse your findings My two retailers that I have chosen are Primark, which are a department store, and JD sports which are a franchise. These two retailers have both their advantages and disadvantages individually as retailers and it is my task to explain and point out these advantages and disadvantages. Primark is a department store, a department store characteristic features include * Large-scale retail stores * More than
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throughout UK, Ireland and Europe. The company is located in Coventry, and has many years experience in the Telecommunications business Puma is the world's #3 sportswear manufacturer. It has a longstanding historic rivalry with the #2 manufacturer Adidas, not least because the two companies were founded by brothers Rudi and Adi Dassler, former business partners who fell out in the late 1940s and spent the rest of their lives as bitter competitors. Puma built up a strong following over the next three
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because Phil knight had an assignment to write a paper about starting a small business in an area that was familiar to him. Being a former track star at Oregon, he chose the topic of running. His plan consisted of a way to break the stranglehold that Adidas had on the running shoe
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7/20/2015 Euromonitor International Analysis Back To Results Apparel and Footwear in the US Industry Overview | 15 May 2015 EXECUTIVE SUMMARY US apparel and footwear market continues to rebound Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued improvement of the US economy, Americans are more
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Answers to Logo Quiz 1 | Abbey National | 25 | Adidas | 49 | Electrolux | 73 | BT | 97 | Lexus | 2 | Aeroflot | 26 | Barclays | 50 | Daewoo | 74 | Goodyear | 98 | Nationwide | 3 | Allied Dunbar | 27 | National Lottery | 51 | BIC | 75 | Pepsi | 99 | VANS | 4 | Chrysalis | 28 | Alfa Romeo | 52 | Oldsmobile | 76 | Sergio Tacchini | 100 | shell | 5 | Bradford & Bingley | 29 | Amtrak | 53 | Glaxo SmithKline | 77 | Lowenbrau | 101 | Mercedes | 6 | BT | 30 | Cadillac | 54 | NATO | 78
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Objectives: In our first year of operations, we will target the grass root level of soccer so that we can get our name out to the public and raise awareness. We will also partner up with youth leagues and schools. Attaining a partnership with Nike or Adidas will be vital to us in order to get a start up in the market and so people will know who we are. Target Market. We will target the directors of soccer associations and anyone who oversees referee operations and training services in Atlanta. It
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