Questions to Lecture 7 – IS-LM model and Aggregate demand 1. Draw Keynesian cross as a comparison of planned and realized expenditures. What is the intercept of planned expenditure line? What is its slope? If government expenditures would be positive function of output, how would the Keynesian cross change? We will go over this on the review session – easier to explain than on paper. The intersect point represents the equilibrium output. Black line – planned expenditures Blue
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avoid the hefty cost of repainting when their young artists decide to use the living room wall as a canvas. Olympic ONE is the paint that will allow families to avoid the hassle and the huge cost of repainting. Olympic Paint launched a very successful ad that uses the Emotional Appeal, the Slogan/Loaded Word and the Endorsement/Credibility persuasive techniques to convince consumers to buy their paint. The first persuasive technique that is used in this advertisement is the Emotional Appeal technique
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methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels. The Journal of Integrated Marketing Communication from the Medill
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Investment Metrics ROI analysis Case study 2 © 2007 Spur Digital LP. All rights reserved. Industry Trends Global online ad spend > $80 billion by 2011(1) $42 billion to be spent in U.S. Online = 11.4% of U.S. ad budget (up from 6.6% in 2006) 2007 online video ad spending to exceed $650mm(2) $1.7 billion by 2009 Video ads will be 8% of Internet ad spend (2.3% today) Media fragmentation is proliferating In 1966 5 mediums dominated In 1986 there were 12 In 2006, 30+ mediums
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watch an average of two hours and three minutes per day, while 8-12 year-olds watch for 3.25 hours per day, and 13-17 year-olds for an average of 2.48 hours per day. Differences across these age groups will have a dramatic effect on the amount of ads children are likely to see on a daily - and yearly – basis (Gantz
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Pepsi Cola 1956 Vintage Ad DeVry University Pepsi Cola 1956 Vintage Ad Analyzing the Pepsi-Cola ad created in 1956 it is mentioning “Refresh without filling, Have a Pepsi” and “Pepsi-Cola the Light Refreshment.” This specific ad has not been updated after it was published. However, there have been several new ads promoting the light beverage. This ad is convincing the consumers that Pepsi-Cola is the drink to keep you following your diet, and the cool beverage on a hot summer day while you barbeque
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ADVERTISING AND PUBLIC RELATIONS 1 READING 1: Introduction to Advertising Defining Advertising • Advertising is the structured and composed non-‐personal communication of information, usually paid for and usually persuasive in nature, about products (e.g. goods, services and ideas) by identified sponsors
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Supply - Aggregate Demand Model, which will hereafter be referred to as the AS/AD model. The AS/AD model is useful for evaluating factors and conditions which effect the level of Real Gross Domestic Product (GDP adjusted for inflation) and the level of inflation. The model is an aggregation of the elementary microeconomic supply-and-demand model discussed in the previous chapter. Like the microeconomic model, the AS/AD model is a comparative statics model. The model's insights, therefore, are obtained
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our most popular ones are social media, such as, Facebook, Twitter and Instagram. Many entertainment promoters have cut down the amount of flyers and papers they used and stick with social media. Often times while browsing the internet we get those ads that pop up on the top or bottom of the screens, that can be annoying which some people use the pop up blocker. What is media advertising? Media advertising is a form of advertising through things such as radio, television, print, and digital.
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customer sees any ad of a particular product, he gets attracted towards the product shown and his interest is created into the product. Regular advertisements make him desire for product and after a certain point he buys the product which is the final stage of this concept.
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