Table of Contents Task 1 5 Describe the main stage of the purchase decision-marking process 6 Identify customer's buyer behaviour and explain the factors may affact it ……………………………………………….7 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing……………………….8 Task 2 13 Evaluate different type of market research techniques 14 Use source of primary/secondary data to achieve marketing research objectives 16 Assess the validity and reability of market research
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Suppliers KGW……………………………………………10 Threat of Substitutes KGW………………………………………………………10 Internal Rivalry KGW……………………………………………………………11 Internal Analysis LM…………………………………………………………………………….11 Core Competencies and Competitive Advantages LM…………………………………..11 Sustainable Competitive Advantages LM……………………………………………… 13 Organizational Culture and Leadership LM …………………………………………….14 Strategic Alternatives KGW & LM ……………………………………………………………..20 Business Strategy LM …………………………………………………………………...20 Corporate
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in chapter eight, and identify an advantage for each of them. In the business world memos serves multiple purposes, but regardless of their intended purpose it should reflect standard formatting elements. Because most organizations are quite large and diversified, memos provide an effective means of internal communication. According to (Rzadkiewicz, 2013) some advantages to communication, memos are convenient because not only is it easy to prepare and fast to transmit but also requires little
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Fast Food Approachability I have spent quarter of my life in a miserable condition. I really feel distressed when I remember my past days. When I was in a refugee camp, one of the organizations distributed rice as a main food. Being a refugee, I did not have proper clothes to wear, a house to live in, and food to eat. I did not have any other options than to eat rice. I ate rice for breakfast, lunch, and dinner. Because of rice, I was able to survive. Therefore, the need of rice has become my
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Jose’s Mexican restaurant is a small yet popular spot. Lately they have been losing customers and profits due to service issues. In order to improve the restaurant, Jose’s Mexican Restaurant must provide service that is top-notch, in other words fast, efficient, great testing, convenient and heartwarming. What must the restaurant do in order to improve service? Areas for Consideration: [i]Quality at Jose's restaurant should be defined by service, value, reliability of the experience
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Health Food Store website that will give them a more competitive edge. I will go over the benefits of having a website and shopping online. I will also briefly touch on how the web has affected the way people shop. I then move on to the advantages and disadvantages of shopping online. I will close with recommendations on how Planet Health Food Store can improve their website and what steps they need to take in order to accomplish these changes. Planet Health is a locally owned health food store
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be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they are seniors, they are still customers that are willing to avail the services being offered. However, the disadvantage is, if the seniors’ population continue to grow, in availing
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estimated sales volume and market share. There are many advantages to Simulated Test Markets. They are relatively fast and typically take only eighteen to twenty-four weeks, as opposed to the twelve to eighteen months standard test markets usually take to set up. Additionally, Simulated Test Markets are exceptionally confidential and competitors are less likely to know about the test and more importantly the data collected. Another advantage is that they tend to be extremely cost efficient by producing
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a store manager who can make certain decisions concerning their store. The store manager is then responsible to a regional manager. Most large businesses have a certain amount of decentralisation when it starts to operate from several locations. Fast-food outlets like Burger King, Pizza Hut and McDonalds use a centralised structure to ensure that control is maintained over the outlets. The reasoning behind this making sure every store is the same. The organisational structure for Tescos is a decentralised
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every type of fast food you can imagine such as Chinese, Asian, American, Mexican, Greek, and many more. They also have a huge selection of chain restaurants. One type of restaurant that that you won’t find as often is the Mom and Pop restaurants. These aren’t as successful as they are in smaller cities and towns. Small town cuisine is very limited compared to city food. Most of the restaurants there are family restaurants that have been passed from generation to generation. The fast food selection
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