(4P’S) 3 ELEMENTS OF PROMOTIONAL MIX 5 THE INFLUENCE OF SPONSORSHIP IN MARKETING 7 OLYMPICS AND UNITY 7 THE POWER OF SPONSORSHIP IN THE OLYMPIC GAMES 8 ECONOMIC BENEFITS OF THE OLYMPICS 9 MC DONALD’S SYDNEY OLYMPIC SPONSORSHIP 10 ADVANTAGES AND DISADVANTAGES OF SPONSORSHIP 11 CONCLUSION 12 Bibliography 12 INTRODUCTION The aim of this report is to deal with the relevance of sponsorship in a big sporting event like the Olympics. The elements of marketing or marketing mix, how it is interrelated
Words: 3731 - Pages: 15
increasing, but the size of the market in the core demographic group is growing more slowly Americans spend more time than ever on entertainment – 3,500 hours annually – but only 12 are spent at the movies.3 The average person spends as much time watching TV every 3 days. Movies remain as popular as ever, but opportunities for viewing outside the theater have greatly increased. While motion picture studios increased revenues through product licensing, DVD sales, and international expansion, the exhibitors
Words: 1471 - Pages: 6
Capitalism and Its Effects “As a result of capitalism, we are increasingly unhappy and dissatisfied, and only by turning against capitalism will we be able to move on.” Peter Saunders cites by Clive Hamilton in his book “Why Capitalism Is Good for the Soul” (8). Capitalism dates back to industrial age. After the industrial revolution, the traditional trade has evolved to a new global platform and some of economic system like capitalism came into prominence. According to Cambridge Dictionary, capitalism
Words: 967 - Pages: 4
1. Situational Analysis 1.1 Internal factors Ninetology main smartphone series is U9 Series. 5 smartphone models included in U9 Series which is target on two different target markets available in Malaysia market. Smartphone models such as U9 X1, Z1 and Z1+ is target on high-end smartphone market while U9 R1 and P1 is target on middle-range smartphone market. In this report, strength and weakness of Ninetology in term of packaging, price, design, etc will be analysed. Strength Packaging design
Words: 7848 - Pages: 32
appearance are more important. Discuss both sides and give your opinion Ngày 22/2/2014: Writing Task 1: Table Writing Task 2: Children's education is expensive. In some countries, the government pays some or all of the costs. Do the advantages outweigh its disadvantages? Ngày 1/3/2014 Writing Task 1: Maps (Mô tả sự thay đổi về cấu trúc của 1 học viện sau khi thiết kế lại.) Writing Task 2: Living in big cities is bad for people's health. To what extent do you agree or disagree with this opinion
Words: 1489 - Pages: 6
Московский государственный университет имени М.В. Ломоносова Физический факультет Кафедра английского языка Mass Media Составитель: Гариян А.А. Москва 2012 Part 1 Mass Media Different types of Mass Media There are different types of mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern-day world. Mass media refers to communication
Words: 8065 - Pages: 33
product. Pioneering Competitive Reminder The objective of institutional advertisements is to build goodwill or an image for an organization rather than promote a specific good or service. Often this form of advertising is used to support the public relations plan or counter adverse publicity. Four alternative forms of institutional advertisements are often used: | 1. | | Advocacy advertisements state the position of a company on an issue. Chevron places ads encouraging consumers
Words: 2803 - Pages: 12
The Global Business Game – Personal Report 1. STRATEGIC DIAGNOSIS 1. External Diagnosis 1.11 PESTEL Analysis [pic] ·Political factors: As for the home-country: USA The government of the United States is basically pro-business. Its relatively low interest and inflation rates have led to the longest run of GDP growth in its history despite of an economic shut-down occurred in mid-2001. The local government grants my company with long-term tax waivers and abatements to keep me as a way to insure
Words: 3124 - Pages: 13
UNIT – 1 / ADVERTISING Advertising Literal meaning of Advertising: Advertising was originated from a Latin term ―advertire‖ which means ―to turn to.‖ The dictionary meaning of the term advertising is ―to give public notice or to announce publicly.‖ Definition of Advertising: The American Marketing Association has defined Advertising as ―any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor.‖ Elaboration of the above definition: First
Words: 37507 - Pages: 151
declining Opportunities: • Advertisers are willing to pay more for higher rating and defined demographic programming. • There is more room for viewership for fashion specific programming. • Viewers’ demand on advertisement and network content could hold or increase the cost of advertisement. Threats: • There are other competitive channels such as Lifetime, CNN, etc. • Niche networks only get $1 per subscriber.
Words: 6197 - Pages: 25
