’Earthspite product launch’ Media Plan Period: January 1 – June 30 2011 Prepared by: Aomruthai JAINGAM BSBADV507B Develop a media plan TABLE OF CONTENTS -EXECUTIVE SUMMARY- 2 Business Description 2 Vision for the future 2 Business Goals/ Mission 3 Main Objectives 3 -SITUATION ANALYSIS- 5 Marketing Analysis 5 Customer Analysis 6 Product benefits and unique selling position 7 Health conscious/ Eco conscious 8 Competitive analysis 8
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50% of the male population suffered from hair loss. Although there was quite a variation in the way men perceived the situation and their thought process behind dealing with the situation, the hair loss market accounted for $1.5 Billion in annual sales. Prior to the launch of PROPECIA, the alternatives that were available and used by the customers included: 1. Hair Replacement Surgery which allowed patients to regrow their hair 2. Mechanical Solutions like wigs, weaves and toupees
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marketing. Over the time the sales of Raja increased tremendously and we were successful in grabbing a major part of market share in Bangladesh. But in case of Maya the sales started declining after a period. Even though we were selling Maya at a cheaper price, the competitors with higher price became successful in the market. The profit margin earned by retailers and wholesalers was very low for Maya compared to similar products in the market so they did not promote sales of the product. Earlier when
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1 INTRODUCTION Since San Walton opened his first store in 1962, Wal-Mart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. According to Wal-Mart CEO, Mike Duke, Wal-Mart’s strategic focus areas are •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less
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COMPANY PROFILE Wall’s is a United Kingdom-originated food brand covering, owned by Unilever. Wall’s itself is now core to Unilever’s Heartbrand global ice cream business, used currently in China, Hong Kong, India, Indonesia, Italy, Austria, Greece, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Mexico, Pakistan, Poland, Brazil, Romania, Philippines, Qatar, Saudi Arabia, South Africa, Spain, Singapore, Sri Lanka, Thailand, Turkey, United Arab Emirates and Vietnam. However, in some countries like
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| Canadian Apparel Federation | Exploratory Research Assignment | Owner June 2, 2012 | Introduction The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors. Research Objectives The purpose
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record and play back their favorite shows had only sold a few thousands units. This new technology was TiVo and it should have been a hit. It was founded in 1997 by Jim Barton and Michael Ramsay. Lagging TiVo Sales in Early 2000 Sales of TiVo’s digital video recorder (“DVR”) lagged in sales in early 2000 due to lack of retail execution, improper pricing, and lack of awareness. Lack of Retail Execution Marketing for TiVo’s DVR at the point of purchase failed in early 2000 because its product:
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Comparison of different types of media and the impact of online media in the hotel industry With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how hotelier combine both online and traditional media to drive
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without changing the design or making any developments, just by using powerful advertisement and sales to promote further their product. The difference between Coca-Cola and Microsoft use of the market penetration is that Coca-Cola focuses his money on advertisement technique such as billboards, commercials and sponsorship from the major events of the world, while Xbox 360 in contrast focuses his money in advertising the sales of his games and developing new ways to make the Xbox 360 more appealing to
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FORWARD Charmond laundry services is a laundry company with expertise in washing, dry-cleaning, pressing and delivery. Based on our vast work experience in laundry, we have an in-depth knowledge of current scopes of work, through which we determine the exact requirements to execute laundry services Professionally and competently. This documentation aims to report the procedures to be used in executing the laundry, we have high quality tools
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