Assignment #4 June 12, 2011 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Bentley’s Florist Shop will use the television, radio, and Internet to advertise our company. Our goal is to increase our sales to maintain better revenue than our competitors. By using the television we will produce a 30-second commercial during the most popular shows (e.g. Law and Order; House, etc…). Even though we know it is expensive to do so, in the long run it will help
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1.3. Branding and Labelling 7 5.1.1.4. Product Support Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment Strategies 11 5.4. Placing/Distribution Strategies 11-12 5.4.1
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PRINCIPLE OF MARKETING Procter & Gamble started its operations in the country in 1991 is marketing a range of consumer goods products. Ariel is the product of P&G. Ariel detergent gives cleaning in stain removal. Ariel contains unique ingredients that cannot be found in other detergents, thus it is designed to remove a multitude of stains better. Ariel is perfect for everyday washing needs. The unique formula has been designed to give brilliant cleaning and long lasting freshness. KARACHI
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necessary. Improved sales Improved sales in a business is when the percentage of sales increases in a period of time. Improved sales is a benefit of using social media for business for an organisation because when using social media to promote your business you are constantly advertising your company to your followers therefore more people are seeing it, this means that there is a higher chance your sales will improve because your audience is increasing in size. Your sales can also improve when
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Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present their products with unique and graphically appealing packages that will create a visual impact. “The distinctive look of the cigarette pack itself serves as a traveling advertisement of the
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THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that
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------------------------------------------------- Principles of Marketing Sec- c Group name: “Blue” Multiple choice questions: From chapter 9 1. A firm can obtain new product through_______. a) Acquisition and New-product development. 2. The course of product sales and profit over its lifetime is____. a) Product life cycle (PLC) 3. Options to marketing while decline stage: a) Maintain the product. b) Harvest the product. c) Drop the product. d) All of above. (Ans) From chapter 10
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factors. Internal aspect 1. Perception Perception is how a consumer processes information consciously or subconsciously. The perception about the brand and also about him has an influence on the buying decision. When consumer see You C-1000 advertisement, they can get the information, that product is for better life and healthy body. Brand of You C-1000 vitamin also can influence the decision making of costumer, the brand means, there are many vitamin c in that drink. Also the slogan “Healthy
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* Emotional appeals to customers- WBC will also through advertising make an emotional plea to customer to buy this water because they will love the benefits of it and without it life would not be the same. For an example of an emotional advertisement that WBC will run is a Soccer mom at the field with her daughter for a game and the daughter and during the break the daughter bypass the drink coolers that her team mates are running towards and runs to her mom that is holding a ice cold bottle
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company’s background history in addition to our future business proposal. Lastly, I will also highlight the problems associated with our present advertisement system; offer a proposed solution along with its benefits and a strategy to implement our new advertising vision. With the above stated it is our hope that with the implementation of various advertisement methods for our establishment’s products, this strategy will increase the number of clientele, while simultaneously providing customer satisfaction
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