name when it comes to chocolates and confectionary. In fact it is the world’s No.2 leading confectionary brand. In Malaysia, almost all of the households are aware of Cadbury and its delightful tagline, “Share the Happiness”. To further enrich and promote the brand , we came up with a new product with the name ‘Choco Pills’. 1.1 Objectives 1) To launch the product in the coming year in Kuala Lumpur, Johor Bahru and Kuala Lumpur. 2) To create brand awareness of the new product for 20% in 3 years
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Online Advertising Online advertisement refers to the marketing and promotion of various products and services on the internet by an individual. The aim is to create vast awareness to people all over the world by the use of World Wide Web and the internet. Entrepreneurs have been using so many options to carry out online advertising so as to increase their sales and achieve their objectives. The kind of online advertising to be used should be carefully selected in order to achieve the expected results
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services or support political candidates or ideas. This research paper main objective is to give information about creating an effective advertising campaign. These serve as guide to those who wants to make an advertisement, the factors that will affect in making an advertisement. Advertisement is very important to those who want to start-up a new business venture. It helps to convince the consumer to buy their product. Adverting helps the consumer to educate the new product, to help choosing a
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Evaluate the promotional strategies used by Boost to encourage sales Boost significantly and effectively implement promotional strategies that encourage the sales of the business. It is through relationship marketing, advertising, public relations and sales promotion that contribute towards the success of Boost, encouraging sales allowing the business to grow instead of directing towards a decline. Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries
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collection of information about the consumers’ wants, desires, incomes and sources of influences over him. Importance of marketing Marketing promotes product awareness to the public Getting the product recognized by the market is the primary goal of marketing, if you are a start- out company the only means to be made known is to advertise and promote the business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated
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using the brainstorming technique. 1. Advertisement – Promote your business through the many possibilities of advertisement. Example are Billboards, Mail-outs, Search engines and social media. 2. Free samples – Offer free samples to customers to try your food and get them in the door. 3. Loyalty program – Rewarding returning customers is a great way to increase your fan base and get the word out. 4. Sales – Promote your restaurant through sales, an example could be buy one desert get
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mix is imperative to a marketing campaign and is tailored to suit the marketing message. The report concludes that the promotional mix should definitely be a part of any marketing campaign. Introduction There are many ways businesses choose to promote themselves or their next product or service and the consensus seems to be promotion is all about television advertising, advertising agencies and big bills. But what is promotion? Promotion forms a vital part of the marketing mix. The marketing mix
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Evaluate the promotional strategies used by Boost to encourage sales Boost significantly and effectively implement promotional strategies that encourage the sales of the business. It is through relationship marketing, advertising, public relations and sales promotion that contribute towards the success of Boost, encouraging sales allowing the business to grow instead of directing towards a decline. Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries
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expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. All services need to be underpinned by clearly defined and efficient processes. This will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it. This element of the marketing mix looks at the systems used to deliver the service. Imagine you walk into Burger King and order a Meal and you get
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Another ways of classifying is who made the product or and its own label. The manufacturer creates the brand for example Coca-Cola and Nike are the manufacturers for its product. They will have to create the distinctive logo/packaging and the advertisement goes with it. When the shop itself creates the brand, it is known as ‘own label branding’ for example big supermarkets such as Tesco. There are many benefits of branding to a business which builds up a brand name. The customers will pay higher
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