with viral ads in the month following the Super Bowl ad? Why? Answer: Background: Mekanism (new digital media advertising agency hired by PLP) was tasked to work on re launch of Brisk Iced tea, a RTD (ready to drink) tea brand which was launched in mid-1990s by PLP (Pepsi Lipton Tea Partnership) and had its glory in 90s and later became stagnant. Brisk’s first major advertising campaign was launched in 1996, was a series of television and print ads featuring clay based animation versions of
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rule of Advertising: The only rule to advertising is that there are no rules to advertising. It depends only on perceptions. Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also
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possible media plan. 1. Which, if any, of the three social media plans should Foley pursue? Why? In my opinion, Facebook is the best choice of among three suggested plans. The next table shows -G O simply new media plans suggested by agency. Unique Visitor Budget Description Zwinktopia No Info 200,000+100/yr Virtual Jeans ↔ Real Products Facebook 14,196,000 350,000+600/yr Brand profile page targeted banner ads through profile page Widget: design and share
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Wal-mart A global organization that has been unsuccessful in transferring their successful products or ideas from their home country to foreign markets is Wal-mart. Wal-mart has failed to do this in many countries. For example, in Brazil and Germany, Wal-mart did not understand the local culture, and failed to transfer their products into these countries. In Brazil, there were many other discount stores in which food was available at cheaper prices. Wal-mart’s business model of selling low prices
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Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction
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Movie Promotion and Advertising Jessieca Montgomery COM/486 Mary Fowler October 8, 2013 The purpose of the report is to provide a plan to advertise and promote, “Candy Cone Lane,” an animated children’s film scheduled for release during the summer of 2014. This proposal will include an explanation on how marketing communications will be integrated, factors that might influence message’s effect, type of advertising appeal, message strategies and executional framework and three strategies to
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Introduction In this I am required to provide a rationale for a promotional campaign and I will need to make recommendations for improvement. Campaign brief for Southall College This is advertising campaign will be designed by Southall and West London College, it is organised with the services of an advertising agency. Background The background of the promotional campaign for Southall College will include comments about the market and College’s current objectives. For Southall they provide courses
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Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e.
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Fashioning an identity ‘In a lot of ways, branding is simply telling a story.’ Exploring the fashion world occasionally feels like gate-crashing an exclusive club. At least, that’s the sensation I experience as I climb a spiral staircase in a building near Place Vendôme – the grand Parisian square that is home to the Ritz. César Ritz opened his celebrated hotel on 1 June 1898, and its rich patrons attracted the attentions of Cartier, Boucheron, Van Cleef & Arpels, and the other jewellery
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Armani Group Ying-eva XU Marketing Management Content Table 1 Brand History and Philosophy * Introduction of Giorgio Armani Group * Major events on timeline 2 Customer perception of brand extension 3 Communication and advertising channel * Traditional and non-traditional * Different brand message delivery 4 Evaluation and allocation of brand communication Brand History Founded in 1975 by Giorgio Armani is an Italian luxury brand fashion house well known by
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