Aquarius Advertising Agency Case 1. Goals: The goal of Aquarius is to offer quality services to their clients. They also wanted to reorganize their organization structure to help them improve efficiency, respond to environmental changes and increase communication between apartments. Environment: Aquarius is a traditional organization and has a hierarchy system that makes the company inflexible to change. They need to change this in order to keep their organization alive from
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Companies should assume the legal obligation for their advertising Advertising heavily influences the customers’ decision-making process as it puts people in touch with the latest products and technology available. With the help of advertising, there are more chances for cutting-edge products to be understood by the target customers. Thus, the companies always stand in a positive position and that means they should assume the responsibility for the information provided and should be brought to
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Functions of Advertising Agencies Today advertising agencies are found in virtually every major city on the world and their role in stimulating economic growth is solidly established. To understand advertising, we need to examine the functions of an Ad Agency. These are: - a)Talent & Creative productions: The basic function of an Ad Agency is providing talent. The creative efforts of the art director, the detailed analysis of the research director and the political understanding of the
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Advertising has always been an integral component of the business world. Without advertising, there would be no way of knowing what kind of products or services are available for consumption, or the innovative information that is fundamental for the advancement of contemporary society. However, advertising is like a double-edged sword; it can be either beneficial or detrimental to the intended audience. Advertisements have the power to manipulate its audience to comply with whatever is being demonstrated
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The major role as advertising agency is to work alongside the clients to develop and sustain the brands that they mutually serve, through consumer understanding and insight and through creative and media delivery skills to provide best advice and the best execution thereof to those clients for the advertising of those brands. A product is something that is made, in a factory: a brand is something that is bought, by a customer. A competitor can copy a product; a brand is unique. A product can be
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following areas: * Children and advertising * Health and advertising * Political advertising Many issues arise in advertising, and one common issue is ethics. Children and advertising, health and advertising, and political advertising are all area where ethics really come into play, and should be monitored on an ethical stand point. With advertising targeted towards children and health, ethics have seem to be forgotten. The advertising agencies and creators are only concerned with
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HUMAN RESOURCES MANAGEMENT IN ADVERTISING AGENCY Lecturer PhD. Cristina LEOVARIDIS State University of Political and Administrative Studies Bucharest Abstract: The paper presents advertising agencies as a new type of knowledge-based organizations (knowledge-intensive organizations), whose essential resource is its people with their competences, in conditions in which in the present society knowledge is becoming the most important source of competitive advantage for current organizations. Such professional
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Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business By Sofia Lyondova "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7) INTRODUCTION Information Technology (IT) has become a vital and integral part of every business plan and is changing every aspect of how people live their lives
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There are many ways of advertising a product or service, Television commercial is one of them. In present age, advertisement and television are part and parcel of each other. Electronic media has been explored in a great range by the help of advertisement. Advertisement also comes out with a huge success by using the popularity of this media. Advertisement means a public promotion of any product or service. In today’s world, advertising is considered most vital promotional tool
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consoles that are target specific will be getting more common this year. This have a great impact on the consumers as most of the consumers might find this as a form of privacy invasion, as in order for the advertisement to be ‘addressable’ the advertising companies will need to access their private information, and hence, this creates the issue on the invasion of privacy. At the same time, this also have an impact on the advertisers as they can now choose their advertisement to cater to a specific
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