and now has annual sales of $50 million. PFM has patents covering over 200 types of machines, but typically only sells 30 different types annually. These machines are purchased to increase capacity or replace old equipment. PFM’s promotion and selling activities in the West Coast market are handled by six sales representatives; costing about $880,000 per year including salary, bonuses, supervision, travel, and entertaining. When the sales reps are close to making a sale, they are supported
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Trade show promotions to encourage retailer demand * Direct selling to customers in showrooms or face to face * Negotiation with retailers to stock your product * Efficient supply chain allowing retailers an efficient supply * Packaging design to encourage purchase * Point of sale displays 2. PULL STRATEGY A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" EXAMPLES OF PULL TACTICS * Advertising and mass
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As part of the marketing mix, promotion includes all activities that involve communicating with the customer about the product and its benefits and features. Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product. This includes raising awareness through different mediums to increase sales, as well as to create and foster brand loyalty. Information provided to the customer at this stage helps them in making purchase decisions
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promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional
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Even (Unit Sales Price-Variable Costs) Fixed Costs = Break Even (Unit Sales Price-Variable Costs) Fixed Costs = Principles of Marketing – MKTG 3010 – Fall 2014 Final Exam Study Guide –this guide is illustrative rather than exhaustive Topics from overall course themes (about 30-35% of the exam) * Brief definition of marketing: Managing profitable customer relationships * SWOT analysis * Break-even analysis Break Even | = | Fixed Costs | | | (Unit Sales Price-Variable
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marketing objectives. Specifically, I am instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. Some of the marketing activities are listed below: ● magazine advertising and PR ● in-store promotions ● web based promotions. 2. Integration of organisational activities: Integration relates to how the different areas of the company coordinate their operations. A highly-integrated company has
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sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel
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A distribution channel is the route that a product takes from the producer to the final consumer. It can also be referred to as a chain of all the different stages that exist in the distribution process and each stage is referred as an intermediary. Wholesalers: They act as a link between the producers and the retailers. Retailer: They allow customers the opportunity to purchase goods and services in a familiar environment. They also break bulk but at a lower level, they also store the goods before
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marketing management | PEPSI COLA PAKISTAN INC | CASE STUDY ANALYSIS | | GROUP 1: MUSA TANVEER SARMAD AFZAL SHARYAR CH AHMED IBRAR HAROON SHAUKAT This case is about PEPSI CO and the Problems CEO facing. He is facing various problems after the acquisition of 7-UP by PEPSI CO .Teem was the lemon and lime soft drink of Pepsi co which was competing 7-UP but after the acquisition of 7-UP it is becoming difficult for them to separate both products in market. Basically the CEO is worried
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Selection Consideration - how do we decide upon a distributor 12 2.3.3. Types of Channel Intermediaries 13 2.4. Promotion Decisions 13 2.4.1. The Promotions Mix 14 2.4.1.1. Personal Selling 14 2.4.1.2. Sales Promotion 14 2.4.1.3. Public Relations (PR) 15 2.4.1.4. Direct Mail 15 2.4.1.5. Trade Fairs and Exhibitions 15 2.4.1.6. Advertising 15 2.4.1.7. Sponsorship 16 3. CONCLUSION 17 4. LIST OF PICTURES 18 5. LIST OF RESOURCES 18 1
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