all over the world are: QSC&V (Quality, Service, Cleanliness and Value). In other words McDonald’s mission statement is: High quality products, served with a smile, in a clean environment at the lowest possible price. Advertising billboards were used as a first advertising tool for the company starting with 1959. McDonald’s target market is: kids, young customers, adults and elderly. McDonald’s as a worldwide chain has multiple competitors and they differ from one market to another. Due
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1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better
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Brand Image in Cola Drinks CASE:Future Cola of Wahaha Group Co.Ltd,China Sun, Jianfei 2010 Laurea Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand
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elements are the basic, tactical components of a marketing plan. Marketing mix elements are the 4 P’s: price, place, product, and promotion (sometimes a 5th P: people). The 4 C’s: customer solution, customer cost, convenience, and communication. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Needs vs. Demands. Product: refers to tangible, physical products as well as services
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Consumer Promotions A focus on consumer promotions is highly critical to manufacturers who turn to new methods to reach their targets. Over time target markets and segments have become so fragmented which makes it increasingly hard to reach people with just traditional advertising methods. A consumer promotion is a "short-term incentive targeted directly at consumers and includes coupons, rebates, free offers, patronage rewards, and other incentives" (Raghubir, Inman, & Grande, 2004, par
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Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share
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financial improvements involving decreased retail space and more efficient advertising spend that will help both top line and bottom line growth. Problem Henderson’s growth has been declining with a -2% CAGR over the 4-year period between 2006 and 2010. Although Henderson’s is in the middle of the pack for the traditional department store category, it is also suffering from eroding sales revenues, with a 23% percent decline in sales from 2006 to 2010. It is impressive that Henderson’s has been able to
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The 8Ps of marketing The specific elements that make up your marketing strategy are typically referred to as the marketing mix. Each element can be varied to broaden the appeal of products and services, and will therefore have a direct impact on sales. Defining your marketing mix is the final element in your marketing strategy. You then need to identify the action steps which will turn your strategy into a reality through your marketing plan. 1. Your product or service What product or services
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Test three will have 75 questions and will cover all the information we discussed in class, covered on PowerPoint slides and the readings from chapters 15, 17, 18, 20 of your textbook. This study guide is not intended to be completely comprehensive, replace reading the book, or is it a substitute for class meetings; it is purely an adjunct document. Note: The intended purpose of this study guide is to serve as a learning aid for individual use by students enrolled in MKTG305. As the instructor
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warehouse clubs) Atmospherics (five senses) Retail convergence, non-store retailing (internet, catalog, kiosks, HSN), pop-up stores Chapter 12-Promotion-how a company communicates about product offerings IMC- (adv, P.R., personal selling, sales promotions) Push/Pull strategy Advertising-Objectives (inform/remind/persuade) Budget (affordable/% of sale/competitive parity/objective-task) Execution Style (slice of life, lifestyle, fantasy, personality symbol, celebrity endorser, scientific evidence
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