INVESTMENT OPPORTUNITIES and ROLES OF PUBLIC RELATIONS AND ADVERTISING IN INVESTMENT PROMOTION IN NIGERIA By Ciboh Comfort Msughter DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES BENUE STATE UNIVERSITY MAKURDI NIGERIA Nigeria has attractive environment for investment because Nigeria is a large market and the second largest economy in the continent. Investment in real estate The high demand for houses and limited availability of it has led to exorbitant cost of
Words: 576 - Pages: 3
1. Executive Summary NextGen Fitness will serve North Philadelphia area school age children, helping them to become more productive, while lowering their overall health risk with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy school age children are more productive than chronically ill and overweight children. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At NextGen Fitness, we tie learning ability
Words: 2781 - Pages: 12
successfully launching the new name and positioning. In order to build a new identity, Andersen Consulting set a groundbreaking precedent by using sophisticated marketing strategies coupled with the professional services industry’s first large-scale advertising campaign to promote its name, positioning and brand image. Andersen Consulting’s expertise in marketing and communications quickly set it apart from its consulting competitors, making a name for itself amidst a crowded competitive field ranging from
Words: 13556 - Pages: 55
broad marketing objectives and strategy at the corporate level. It analyses the marketing environment, the competitors, the current marketing situation and opportunities. The tactical marketing plan outlines specific marketing tactics, including advertising and promotion, merchandising, channels and service. In large companies this is usually done at the strategic business unit (SBU) level. This essay will formulate a marketing plan for one specific company’s new product for
Words: 3030 - Pages: 13
For example, if you run an ad in the paper, or send out a direct mail coupon, you can easily track your response rate. Depending on the amount of new business you generate, you can assess the effectiveness of the campaign. Most of the time, these strategies involve costly advertising, so you must be sure you are reaching your target market, as well as prompting a "call to action" from potential customers. Other examples of short term strategies are Internet websites, informational brochures,
Words: 471 - Pages: 2
Ethical Advertising The Ethical Advertising Standard (EAS-405) states that “all advertising should be legal, decent, honest and truthful.” (International Charter, 2012) It continues by adding that all ads should be prepared with a due sense of social responsibility and that they should conform to principles of fair competition. (International Charter, 2012) EAS-405 consists of 25 articles that cover all aspects of advertising from decency and honesty to asterisks and abbreviations. Article 5 corresponds
Words: 1385 - Pages: 6
MN2061K Analysis of a Marketing News Story I. Introduction According to Bloomberg news article (Appendix.1) “HTC Mimics Apple Marketing Strategy to Regain Customers”. We can see that HTC understand the need to have a relevant marketing strategy to attract consumers and recover the lost grounds. HTC is a Taiwan based smartphone manufacturer that started out manufacturing mobile devices by allowing telecommunication operators to put their names on the phone. HTC expanded their focus with
Words: 1723 - Pages: 7
| HND in Business | | Advertising and promotional Strategy | | LCC 20135057 | | Syed Hussain | | 26/11/2014 | M A Kashem Table of Contents Advertising and promotional Strategy 1 Introduction 3 Task 1 3 1.1 Communication process that applies to advertising and promotion of Sainsbury’s to focus upon the consumers buying behaviour and decision making process 3 1.2 Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion
Words: 4016 - Pages: 17
Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we
Words: 5261 - Pages: 22
and seems to be important in terms of bringing crowds and people together and increasing the interaction among them (Vural &Bat, 2010). This interaction creates a good and profitable opportunity for people and companies in terms of marketing and advertising. Sometimes it is even observed that the border between the virtual and the real world appears to blur. Moreover, it is possible to find new friends in this world, share your social and political opinions with others, and even to take serious decisions
Words: 2574 - Pages: 11
