MKT 334: ADVERTISING & PROMOTIONAL STRATEGY Payless ShoeSource Inc. Professor: Dr. Gabriel Ogunmokun University of the Virgin Islands November 7, 2012 Group Members: Kasieam Webster Keyan Roberts Vinecia Sutton Jeffrey Berry, Jr. Table of Contents QUESTION 1 2 Promotional Strategy 2 Payless Segmentation 2 Payless Targeting 3 Payless Marketing Communication 3 Payless Advertising – Our mass media approach to promotion & advertising 3 Payless Sales
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Jawboning Cereal: The Campaign to Lower Cereal Prices by Ronald W. Cotterill Food Marketing Policy Center University of Connecticut Food Marketing Policy Center, Department of Agricultural and Resource Economics, University of Connecticut, 1376 Storrs Road, U-21, Storrs, CT 06269-4021 Jawboning Cereal: The Campaign to Lower Cereal Prices by Ronald W. Cotterill Abstract This article introduces the Forum by explaining the sequence of events related to the jawboning campaign and subsequent
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Change Homelessness Campaign Official Summary: As of late Youth Vision experienced a corporate re-marking process and needed to use this chance to advance the Youth Vision brand and their solid organization with Mission Australia. Youth Vision worked intimately with computerized office Orchard to build up the 'Change Homelessness' battle which incorporated a site and advertising effort to profile and elevate you duty to corporate social obligation (CSR). Together with Mission Australia
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Brooke Lee Mr. Anderson Principles of Marketing 10 November 2013 Creative Director For I now the plans I have for you “declares the lord” plans to prosper you and not to harm you plans to give you hope and a future (Jeremiah 29:11). God has created everyone and gave them a purpose in life. He gave us unique abilities, talents, and gifts to prosper in life. I believe my purpose in life is to become a creative director. As a child I always had an imagination, creativity, sense of adventure, and
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Current Event Presentation Bruna Gomes PBBA Program Chapter 15 – Integrated Marketing Communications The idea of delivering the right communication tools and techniques to the right audience at the right times. The old way of word of mouth communication has been updated to new way, which is managing Internet-based word of mouth. The Internet has been providing businesses with many options to communicate with customers. The most used and effective way nowadays is Social Media. Small businesses
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Management, Content Services, Vodafone UK Morgan Holt, Director of Media Innovation, 3 Olivier Laury, Content Director, Multimedia Mobile i-Mode Division, Bouygues Telecom Daniel Probst, Head of Group Identity, Swisscom Eveline Knipping, Head of B2B Campaign Strategy & Evolution, BT Global Services Simon Stauber, Director, Brand Communication & Content Marketing, Orange Switzerland Jonathan Donovan, Head of Employee Relations, O2 Sofia Castro, Brand Strategy Manager, Optimus Thomas Wedl, Marketing Director
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Assignment 1:The Organisations training manual project P1:Describe different types of teams and the benefits of teams for an organization The objective of the team is to have different roles an working towards an ultimate goal of doing a group presentation and the aim is for all group members to think of brilliant unique ideas and share it with each other and discussing ideas with each other to improve work. The meaning of team can also be as a an informal team is less structured. It is usually
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Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background
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Project of Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S.M. We have tried to utilize our knowledge about the subject which was taught by our professor. S.M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts
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this statement and give your views about serving both the organization’s and the public interest. 2. Explain the differences between public relations and marketing. 3. Due to the recent economic downturn, your management has decided to merge advertising, marketing and public relations departments. Your CEO has approached and asked you to explain to your subordinates the reasons behind integrating these departments. What would be your argument to defend the decision of the management? Give your
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