Advertising Campaign Presentation

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    Matrix on Bcg

    Dog The Regular Coca Cola brand can be classified as a cash cow which has low growth and high market share generating high profit and cash. This can be attributed to the brands long period presence in the market as the flagship brand for Coca-Cola which has earned a significant market share but whose sales growth are low due to its maturity in the market. Due to the low growth, investments should be low and keep profits high. Diet Coke can be classified as a star in the BCG matrix with high growth

    Words: 1735 - Pages: 7

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    Social Media

    What is Social Media http://en.wikipedia.org/wiki/Social_media#Impacts_on_history_and_memory Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange ofuserHYPERLINK "http://en

    Words: 2508 - Pages: 11

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    The Blair Witch Project

    analysis of this project, including the PESTLE and SWOT analysis. It also includes the problems this project faced and solutions to them, with the comparison to some similar movie projects. | | | Submitted to Prof. SHAM SHARMA | | A presentation report for advertisement Submitted by: Name | Roll no. | Section | Ankit Tomar | 10 | FA2 | Deepanshu Tyagi | 13 | FA2 | Neha Srivastava | 19 | FA2 | Ritika Chhabra | 31 | FA2 | Vaishali Dhiman | 47 | FA2 | Acknowledgement Any

    Words: 2694 - Pages: 11

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    Unilever Case Study

    Deodorant has been rolled out across 37 markets and Clear Shampoo across 37 markets. The success in this area has also been reward by the business publication Fast Company which 'recently recognized us as the fourth most innovative company in advertising and marketing. In terms of cost saving, the business focused on discontinuing and cutting out activities that failed to add value. The restructuring was one such

    Words: 2685 - Pages: 11

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    Early Draft Questionar

    owner or manager who is in charge of advertising? “My name is ________________________. I’m a member of the marketing research team from Sample University. Today I am doing a survey about what businesses think of advertising media. This survey will take about 10 minutes. Would you be willing to answer some questions about advertising and your business? [Contact agrees; proceed to screen] Great!. Here’s the first question: Are you currently advertising? r Yes (skip to survey II) 1 r No (proceed

    Words: 1563 - Pages: 7

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    Project

    CARMEN EL-CHADAIDEH E M A I L : carmenchadaideh@hotmail.com carmenchadaideh@gmail.com 76.32 99 77 OBJECTIVE To become associated with a reputable and innovative organization where my education, experiences, and creativity are appreciated, utilized and developed. WORK EXPERIENCE December 2012 till Present : Commercial And Purchasing Manager at KBE International S.A.L & Various Projects accomplished                             Completes projects and special assignments

    Words: 1265 - Pages: 6

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    A Project Report on Location Based Mobile Advertisement in Ahmedabad

    A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement

    Words: 6590 - Pages: 27

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    Marketing Assignment

    Marketing Assignment. BOC is a global company specialising in the production and distribution of gas, the company has been established in Australia for ~100 years and originated from the United Kingdom. In 2006 BOC was acquired by a smaller International player based out of Germany, Linde. The company retained its brand of BOC (a subsidiary of the Linde Group) for the Australiasia Hub. Production of gas is a large part of the company however they do also have outlets throughout Australia

    Words: 1863 - Pages: 8

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    Sample Case

    model allowed advertisers to bid on search terms that would describe their product or service on a cost-per-impression (CPI) or cost-per-click (CPC) basis. Google’s search-based ads were displayed near Google’s search results and generated advertising revenues of more than $43.6 billion in 2012. The company also generated revenues of about $2.4 billion in 2012 from licensing fees charged to businesses that wished to install Google’s search appliance on company intranets. In addition, a variety

    Words: 7725 - Pages: 31

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    Tips + Advice to Grow Your Business Through Online Marketing

    Online Marketing Guide Tips + Advice to Grow Your Business Through Online Marketing The Small Business Why you should be marketing online Case study: How Happy Hound gets 90% of its sales online 10 things you can do today to boost your online marketing Worksheet: How you can get started Contents 4. Why Your Business Needs to Market Online 6. 10 Ways to Use the Internet to Grow Your Business 9. Measuring Your Results 10. Tip a Day: Map Your Path to Online Success 12. Case Study: Happy

    Words: 6563 - Pages: 27

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