COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids
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Write a marketing plan Tips for writing a marketing plan It is important for a marketing plan to: * set clear, realistic and measurable targets - for example, increasing sales by 10 per cent * include deadlines for meeting targets * provide a budget for each marketing activity * specify who is responsible for each activity Make sure you think through each of your objective logically. For example, you might set a target for the number of new enquiries. But if you don't
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MARKETING MIX STRATEGIES Marketing mix strategies comprises of four P’s: PRODUCT Product is the basic component of marketing mix. The decision pertaining to product may relay to: * Product attributes * Product mix * Branding * Product Support service Beginning from the customers to the sellers to the realtors and investors, each one of us is plunging for quality homes within your reach. Unitech, the largest real estate company not only in term of revenue but also earning,
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Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
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Market Needs KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will prefer a different type. Second need is the well-planned strategy; everything from menu selection from timing the course delivery
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Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938, Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century, with outlets and business filaments that stretch from Hong Kong to Mainland China, Taiwan, North America and Japan. The brand now has now become a household
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Catherine Grace, Vice-President of Advertising. The impromptu meeting followed a day-long senior vice president conference with Joseph James, the company’s new president and chief executive officer. Mr. James, a seasoned hotel financial executive with 40 years of hotel management experience, was appointed the previous week following the sudden resignation of his predecessor. The charge given each of the company’s four senior vice-presidents was to prepare a one-hour presentation that described (1) his or
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Case Analysis: (10 cases during the semester) a. Understanding the case b. All relevant issues India Low purchase power among buyers Low Consumption pre person in rural areas Low product coverage Low interest in soda consumption Low appeal of there 300ml Higher preference for replacement goods (tea, coffee, mixed fruit drinks) Low brand trust (not directly mentioned in case there was a govt ban ) China No issues dealing with pricing Usa
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Industry Analysis The restaurant industry is considerably large and sometimes hard to get exact numbers. There are many categories of restaurants so I outlined Services sector and the restaurant industry . The nation's 985,000 restaurants should hit $776 billion in sales in 2010. Restaurants employ 13.2 million, this is 8.5% of the workforce in the United States, and the industry is the largest employer besides government. These numbers include single owner restaurants to the largest franchises
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customer with an existing product. Product development: The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, developing new products for the existing markets. Creating new products for an existing market for example iPhone which then developed ipad. Diversification: Diversification means reducing risk by investing in a variety of assets. Diversification
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