OXFORD BROOKS UNIVERSITY AND INTERNATIONAL BUSINESS SCHOOL – BUDAPEST 2007/2012 1 Acknowledgements Hereby, I would like to express my deepest appreciation to the Sales team of the Budapest Marriott Hotel, who gave their assistance informing me about all the needed data. I would like to thank to the people with whom I have had interview and also for my former colleagues from the Kempinski Hotel Corvinus. They supported me in my research work. I am deeply indebted to my supervisor Mr Alan Godsave
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demographic variables age and also benefit segmentation. We have divided our consumers into two age range which is the kids ages below 12 years old and also the teenagers, adults and senior citizens who ages more than 13 years old. Kids will not concern about the function compared to the adults did and so Colgate has come out with various type of toothpaste with various type of flavour of fruits due to the sweetness that will be more preferred by the children compared to the “spicy” tastes in adult’s toothpaste
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followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on
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the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range. They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production
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company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members. Everywhere you look today you will see most big company have a team that dedicate exclusively to corporate social responsibility. Companies Corporate Social Responsibility can be easily seen on their websites. A formal statement or code of ethics summarizes corporate values, and expectations for many companies. The societal expectations on
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Rs. 48 lakh in a large, new winery at Ahmedabad. A Rupbani Executive said, "By 1995, consumption of wine in India will be a liter per capita, compared with half a liter today." The industry reacted to Rupbani's presence by doubling and tripling advertising expenditure. ABC and Company began a costly campaign to market premium and varied wines while reducing marketing emphasis on its cheap wines such as Nahan Drinks and the Gola Beverage. ABC maintained its 25 percent market share but had to resort
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looking to gain muscle. One pound is equivalent to 3,500 calories, so adding an additional 500 calories per day to ones diet can help them add a pound of muscle per week. Weight gainers help achieve this by supplementing their current diet with high concentrations of protein, carbohydrates and fat. This product will only contain high-quality ingredients instead of fillers and lots of sugar and additives. This is beneficial to the consumer because if a weight gainer contains these fillers, additives and
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Strategic Management (Semester A) (3BUS0118) Module Leader: Keith Seed Words Account: Report (3838), Appendix (2092) Group Members: Jian Feng Ding (08199930) Long Cheng (08198940) Lin Xu Zhen Xu (08201511) Qi Hua Jiang (08199004) Date: 10/12/2009 CONTENTS TITLE 1 TABLE CONTENTS
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Table of Content Introduction 3 Integrated Marketing Communication 4 Tea Embassy & these tools 5 Marketing Mix 7 Analysis of Tea Embassy’s IMC 9 Tea Embassy and Advertising 10 Advertising Campaigns 11 Tea Ambassadors 11 Tea Categories and Advertisng 12 Analysis of the Advertising Used 14 Tea Ambassadors 14 Tea Categories 14 Recommendations 15 References 16 Introduction Tea Embassy is a US - based family owned business that
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launching an aerosol which is made from neem and also health and environment friendly. We call it Neem Aerosol Spray. 2.1 – Competitors: Our product is new in this industry therefore primarily we don’t have any competitor. But in the market there are lots of other aerosol sprays which are not health and environment friendly. So our aerosol spray is completely new and less harmful than others. So our chances of success are higher. 2.2 – Suppliers: We need suppliers to help us to launch our new product
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