INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers, magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition, television plays an important role on changing the consumer behavior and also provides
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CHAPTER I INTRODUCTION THE PROBLEM AND ITS BACKGROUND For years, researchers have been studying about the possible influence mass media could do in the lives of the people. And one of the highly influential media is advertising- a paid message that appears in the mass media for the purpose of informing or persuading people about particular products, services, beliefs, or actions. You see ads every day, mostly in the middle of a TV show, A Television Commercial, and
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of wants will not exist as the modern advertising and salesman were brought into the economy, which brings in the theory of Galbraith-“The Dependence Effect”. He expounded that “As a society becomes increasingly affluent, wants are increasingly created by the process by which they are satisfied” (Galbraith, John Kenneth, p. 293). He thought that advertising manipulates human’s needs and create artificial needs for people, or in other words, modern advertising is used not for serving human’s needs
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This week, I’d like you to find and discuss a print advertisement that demonstrates the principles of design discussed in the last topic. Use the concepts and vocabulary from the discussion of design elements and principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include
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more memorable to me than others. The advertisement, located on 6th avenue on an old phone booth, stated in plain text, “I don’t remember his name, but his apartment…” This is a real attention-grabbing headline. MNS real estate uses sex as an advertising tool, something that is usually not associated with real estate ads. Moreover, by choosing to not include any images and instead emphasize the text, the message is clearer. Based on MNS real estate ad, their target audience is people between
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sites allow people to create profiles for free, so to manage it wouldn't be a high cost for the company but will reach a large audience. 2. dot-com start-up Online promotional techniques such as blogging, use of search engines, and paid online advertising will help drive the most traffic. Radio could be used as an offline promotional technique but cost must be considered. Blogging is becoming more popular and many times when people do keyword searches, depending on the context blogs will have the
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IN YOUR VIEW, DISCUSS HOW MARKETING COMMUNICATION CAN SERVE A STRATEGIC AND TACTICAL ROLE IN A MARKETING CAMPAIGN. PROVIDE EXAMPLES Marketing campaign are specific activities designed to promote a product, service or business through marketing communication. Marketing communication are co-ordinated promotional messages delivered through one or more channels such as print, radio, television, direct mail and personal selling. Marketing communication can have either a strategic or a tactical role depending
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Table of Content 1. Executive Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8.
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study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the
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l l l l l l l l l ~l l l l l l l l l l l l l l l l l l l l 0 1135 0297253 3 Emerson College library Richard lvey School of Business The University of Western Ontario 907A11 HOW ADVERTISING WORKS Peter Voyer wrote this note solely to provide material for class discussion. The author does not intend to provide legal, tax, accounting or other professional advice. Such advice should be obtained from a qualified professional. lvey Management SeNices prohibits any form of reproduction
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