Shaun Stillwell MKT 544 August 11, 2014 Faculty: Ron Zimmerman Building a Brand using Integrated Marketing Communication Target Integrated Marketing Communication (IMC), is part of Target Retailer brand building. The retail giant recognized IMC evolution helps Target get better with advertising. Sloan states, “One awesome practitioner of the art of branding is Target” (Sloan, 2000). Using a supplement ad in prestigious food magazines with the Target icon helps consumers identify
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A media strategy is the process of analyzing and choosing media for an advertising and promotions campaign. It relates to the creative brief and the overall IMC program because the media strategy follows the factors given by the Creative Brief and IMC program. 7-2 A media planner formulates the media program stating where and when to place advertisements. 7-3 The role of a media buyer in an advertising program is to buy the space, negotiate rates, times, and schedules for the ads. To ensure
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Sports and IMC Advertising 1. IMC stands for Integrated Marketing Communications which is when a company coordinates a message about the brands and product using a variety of sources. It is different than advertising because it doesn’t just use images to get the brand or product out, but it also uses many sources to inform the consumer about the product. This method also helps build relationships with consumers and important groups. 2. Brands have a different types of relationships with Sports
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Topic 1 Q1. Using the brand equity framework discussed in Lecture I (fig. 2.1 Shimp 7th ed text, p34) write down all the personal associations the Jim Beam brand holds for you. Then, visit the Jim Beam Web site http://www.jimbeam.com.au and identify which of your personal associations are reinforced and provide specific examples of this reinforcement. After leaving the site, write down any new personal associations you have with Jim Beam and how the site created these associations. The
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18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising 22 11.2. Quick Response Code 23 11.3. Press release 23 11.4. XOXO Road show at Orchard Road 24 11.5. XOXO Vending machine 24 11.6. Sponsorship For NDP Goodie Bag 25 11.7. Sales Promotion 25
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social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve in terms of building, directing and maintaining a company’s public image. As opposed to advertising, PR is an unpaid form of communication traditionally but that has begun to change in the present scenario. PR practice is an art since it involves the element of specialized skill, knowledge and methods. PR practice is not completely objective,
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Integrated Marketing Communications Banarasi Sarees PANKHUDI SAREES Submitted to: Prof. S. Suresh Submitted by: Nitin Sharma(12609199) Parina Bansal(12609063) Navjyoti Siddhu(12609114) Yash Gautam(12609148) Kunal Singh(12609191) INTRODUCTION Banarasi sarees are sarees made in Varanasi, a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and are known for their gold and silver brocade, fine silk and opulent embroidery
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Introduction Samsung group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated business, most of them united under the Samsung brand, and is the largest South Korean conglomerate. It was founded in 1938 by Lee byung chul (1910 - 1987). Until today, the small company opened up by Lee become one of the biggest companies in the world and leading in world electronics development, research and sales worldwide. Started
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Our company, Go Beverages LTD, is coming up with a new canned beverage and subsequently we have devised a marketing strategy and an IMC plan, for the soon to be launched, ‘Canned Milkshakes’. This is a product aimed at providing consumers with the convenience of having a milkshake on the go. Previously, Consumers had to go to the restaurant in order to purchase a milkshake, our product offers consumers with instant milkshake which comes in an easy to open can. The product is targeted at the health
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2014Monday, May 26, 2014 IMC Campaign of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Ap ple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped
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