The Use of Integrated Marketing Communications in the Volvo Ocean Race This following defines and describe marketing communications and the concept of integrated marketing communications, then moving on to a discussion of sponsorship Marketing Communications Definition Marketing communications: The communication of information which facilitates or expedites the exchange process. The role of marketing communications is to inform, persuade, remind, reassure the customers and differentiate the
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Marketing communication is a set of means executed by companies to give notice, convince and remind potential and actual customers directly or indirectly about the products, service and brands they market to lead to a higher level of trust in the provider and to guarantee the service will be delivered sound enough as promised, thereby encouraging the benefits of both customers and service providers (Kotler et al, 2009). Successful marketing communication relies on a combination of options called
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The influence of marketing communications on brand awareness and loyalty The influence of marketing communications on brand awareness and loyalty Introduction The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are dimensions of brand equity. Brand equity refers to the value added to a product in its relationship with customers. Research indicates that brand
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Advertising Stew: Marketing Communication/312. Advertising Stew Strayer University Zakaria A. Hashim Marketing Communication/312. Instructor: Shirley McLaughlin May 7, 2013 Advertising Stew: Marketing Communication/312. Discuss three (3) reasons
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Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential
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Brief Introduction of Nestlé: Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé has employed around 2,50,000 people from more than 70 countries and has factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means ’little nest’, in both the
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Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects
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Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4 D. Direct marketing…………………………………………………………5
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Defining a Communication Plan You Decide Submitted to Turnitin.com August 2010 Abstract Graves Enterprises decided to move to an integrated marketing communications (IMC). The IMC will evaluate the strategic roles of various communication disciplines. Joshua Edwards has worked closely with Rena Morales, the Marketing Director of Commercial Products and Abbey Buzwelda, the Financial Analyst. A few suggestions have been made that will help improve the IMC. Including the “360-Degree View”
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television advertising, advertising agencies and big bills. This report will analyse where the promotional mix lies in the marketing mix, what the promotional mix is, the four key elements it comprises of and whether TV advertising really is the most important. Research was conducted by drawing on marketing text books, industry magazines and phone/email questionnaires with marketing professionals. The results of the research indicate that the promotional mix is imperative to a marketing campaign and
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