University of Nottingham Ningbo China Business School Academic Year 2012/13 Autumn Semester Advertising, the Media and marketing communication Lars Bergkvist Li Jie Student ID: 6505376 Word Count: 2922 1. Introduction In May 29th, 2012, faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao. In 1995 the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical
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uses a mixture of advertising, sales promotion, public relations and direct marketing in its marketing communications programme, with each promotional element targeting at different stages of consumers’ hierarchy of effects. Advertising uses mass selling to reach out to, and increase brand awareness of the the large group of prospective buyers. PB uses both traditional media including television, newspapers and magazines, and online platforms like Facebook and Twitter for advertising. All of these advertising
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How does Marketing Communication build and maintain strong Brands? Report by Stefano Onofri S00603638 Word Count: 2289 Supervisor Prof. Gordon Bowen Integrated Marketing Communication (MKT5A5) EUROPEAN BUSINESS SCHOOL LONDON REGENT’S COLLEGE FALL TERM 2012 1 Summary Abstract ……………………………………………………………………......... Introduction ……………………………………………………………………… IMC: Concepts and Tools ……………………………………………………. The Role of communication in Brand Strategy ………………….. Models supporting MC …………………………………………………
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Communications Strategy Plans – • Traditional Media In this portion of the communications strategy plan, the types of media that will be used are the television, printed materials, and radio announcements. These types of communications will be the most expensive of all the plans to undertake. When using the television, commercials will be produced in order to promote the new natural spray cleaners. The Mr. Clean mascot will be used in the commercials just as it has been for many years. During
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COMMENTS FROM YOUR LECTURER | ASSIGNMENT GRADE: | | | TABLE OF CONTENT S. No Page No. 1. Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….…………………………………………………………………… 6 5. Action Plan ………….……………………………………………………………………………… 8
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awareness | Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's communications to consumers. | | | | brand dilution | Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold. | | | | brand equity | The set of assets and liabilities
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now on the burger generation. Integrated Marketing Communication (IMC) is an approach to brand communication where the different modes work together to create a seamless experience for the customers and are presented with a similar tone and style that reinforces the brands core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communication and social media work together as unified
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activities (such as extensive advertising, employing qualified and efficiently vendors, increase communication with goal customer use of various and appropriate sales promotion and extensively , use of marketing without intermediaries e.g. creating sites) to create brand equity for products home , audio and video products is proposed. Keywords— Promotion, Brand Equity, Structural equation modeling, LISREL, Samsung. 1. Introduction In the consumer marketing, brands are often the starting
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10 March 2016 As the world of advertising and promotions endures extensive changes in their industries, businesses and companies must keep up with the new trends on how and where customers want to obtain information and learn about those company’s brands. You see advertising everyday, whether it’s a banner inviting you to a local store opening or the company logo you noticed engraved on a pen you borrowed. You may not even notice when you see it, but advertising serves so many different purposes
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Administration & Management - Entry Level Business Administration Degree or Management Experience Wanted for Sales & Marketing Company- College Grads apply!! For immediate consideration [Click Here to Email Your Resumé] Spotlight Group is an organization developed on the belief that an approach to entry level business sales and marketing based on personal communication will always be more effective and meaningful than the latest technology craze. We are a business focused on the understanding
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