Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in
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Success Factors Pilot Strategy (first stages) • Initially, they began with a pilot strategy at Signet Bank to test their customer targeting systems • Successful and profitable within a couple years – created Capital One Competitive Edge (risk analysis) (redemption offers) (customer loyalty) (targeted offers) • Recognized large customer base in high risk credit customers • Developed IS with data analytics that determined probability of receiving money from high risk customers • Targeted
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Ebner Professor Shelton A321 ------------------------------------------------- 06 June 2015 Week 1 Assignment 3: Critical Analysis Part One Title: Marketing to Children: Accepting Responsibility Author: Gael O’Brien Link: http://business-ethics.com/2011/05/31/1441-marketing-to-children-accepting-responsibility/ This article highlights the many issues of marketing to children, especially in the fast food department. Specifically, this article talks about the issue of obesity and McDonalds
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A R TI CLE Organization Ethics Reputation and Customer Loyalty: Perception of Muslim Customer Sharia Banking Asia-Pacific Management and Business Application 1(1) 69 – 80 ©UB 2012 University of Brawijaya Malang, Indonesia http://apmba.ub.ac.id Sunaryoa* Zakaria Baharib a Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia; b Center for Islamic Development Management Studies, School of Social Science, Universiti Sains Malaysia, Malaysia Abstract
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..................................................................................................... 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits
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| The Learning Business Research Proposal | | Research & Decision-Making for Business/Business Research Methods | | The Learning Business Research Proposal | | Research & Decision-Making for Business/Business Research Methods | The Learning Business Research Proposal Research & Decision-Making for Business/Business Research Methods 1. Analyzing the Business Decision or Problem Businesses currently face a change in the consumer landscape as generation Y consumers
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Project is to conduct a Brand Audit of any existing brand and discuss any social cultural or ethical issues faced by the brand along with he brands market, Consumer Profile, Competitors profile, brand Inventory, Brand equity, core brand Values and assess its strengths, weaknesses and opportunities. Introduction to Brand (Brand Self Analysis) Tarang is a specialized tea creamer, operating in Dairy Industry which was launched in year
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Direct Marketing by Geoff Lancaster © 1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of ‘non-shop’ shopping and is sometimes referred to as ‘precision marketing’ or ‘one-to-one’
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Nigeria, Kenya and Uganda – participated in 12 focus group discussions on the subject matter . Findings suggest that they like television advertising in relation to its entertainment features – especially when the messages feature children characters, cartoons, music, celebrities and humour – and those promoting foods . They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages . However, they have an aversion to messages
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of the Marketing Plan Parayem Solutions LTD has decided to launch a new web-based data sharing site with multiple functionality. The product will be new feature on Surreylearn platform. The marketing plan will have a market summery to introduce the market. The potential and key trends of the market will be evaluated. A consumer analysis and industry analysis using Porters Five forces will look into the external factors and the SWOT analysis will examine the idea of Gerraroom. A marketing strategy
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