TEXT Phillip V. Lewis, Ethics in the World of Business, Kendall-Hunt Publishing Co., 2014 (ISBN: 978-1-4652-3979-2). COURSE DESCRIPTION This course examines the basic ethical issues involved in the conduct of business from a biblical perspective. Critical thinking of organizations as a spiritual, social, moral, and ethical activity is explored, as well as the decision process. The way these decisions are communicated to others is also studied. LEARNING OUTCOMES/OBJECTIVES 1. Compare the
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Marketing Plan Samsung Mobile Phone Marketing Management December 4th, 2013 Executive Summary Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas
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[Type your phone number] [Type your e-mail address] FINANCIAL ACCOUNTING FOR MANAGERS Marketing Management II Course Professor: Dr. Kartik Dave Contact: 9873099223 Opposite Conference Room, First Floor Contact no.: 0120-2323001-10 Ext 360 Email: kartik.dave@bimtech.ac.in Course Objectives: In Marketing Management II, students would be introduced to the tactical areas of marketing – the various marketing mix (the four Ps) strategies: Product Strategy Pricing Strategy Place (Distribution)
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Marketing - 2006 SLC 1) Marketing consists primarily of selling and advertising. A) True B) False 2) The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. A) True B) False 3) Customers are the focal point of all marketing activities. A) True B) False 4) A family that organizes and advertises a garage sale is performing marketing activities.
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MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour, Reasons for Studying Consumer Behaviour, Understanding Consumer and Market Segments, Environmental Influences on Consumer Behaviour: Culture, Subcultures, Social Class, Reference Group and Family Influences, Personal Influences and Diffusions of Innovations. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour, Motivation, Personality and
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Module Code: PM002 Class/Group: Group C Module Title: Research Design and Critique Assessment: Full Research Proposal Assignment Title: An investigation into the factors that influence the Glaswegian public’s choice of car. Student ID Number: 2059626 Date of Submission: November 29th, 2012 An investigation into the factors that influence the Glaswegian public’s choice of car. Rationale The number of automobiles had risen to over
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Introduction ……………………………………………….. 4 3. Strategic Analysis…………………………………………..5 3.1 Company Analysis 3.2 Industry Analysis 3.3 SWOT analysis 4. Financial Analysis…………………………………………..8 4.1 Financial Ratios 5. Issues Analysis and Recommendations………………..10 5.1 Prioritization of Issues 5.2 Core Competencies Issues 5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System 5.3 Diversification and Marketing Plans 5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range 5.4 Child
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Ethics in the Marketing of Medical Services STEPHEN R . LATHAM, J.D., PH.D. Abstract This paper deals with the ethics of marketing medical services by physicians, medical groups, hospitals and other mainstream medical caregivers in the United States. It does not deal with pharmaceutical marketing, since that raises a number of special issues, some of them legal and some having to do with the unique culture of pharmaceutical marketing, which really ought to be dealt with separately. Nor does
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Drives Innovation By Robert V. Kozinets, BBA, MBA. Ph.D. M A R C H 2 01 0 Executive Summary Marketers in today’s competitive world need an edge. This paper offers two of them. First, it tells marketers to consider social media not just as a marketing tool, but as a way to continuously build high-level consumer insight. Second, it offers a rigorous method based in anthropology for building social media data into applied cultural insights. That method is called netnography. In netnography, online
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Marketing - 2006 SLC 1) Marketing consists primarily of selling and advertising. A) True B) False 2) The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. A) True B) False 3) Customers are the focal point of all marketing activities. A) True B) False 4) A family that organizes and advertises a garage sale is performing marketing activities.
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