Thank you Water (2012) Brand Audit ------------------------------------------------- ------------------------------------------------- ADV 201-Brand Building ------------------------------------------------- Tim Beaty ------------------------------------------------- By ------------------------------------------------- Mark Bell ------------------------------------------------- 00051469T ------------------------------------------------- Executive summary Thankyou Water operates
Words: 5572 - Pages: 23
A Glimpse of ARCADE GROUND Name: ARCADE GROUND Industry: Gaming Service Provider Tagline: “Play the Game, Feel the Intensity, Achieve what you dreamt” Profile of the Team KASHFIA KAMAL (CEO) A chief executive officer (CEO) is the highest-ranking corporate officer executive in charge of total management of an organization. The responsibility of an organization’s Chief Executive Officer or Managing Director is set by the organization's board of directors or other authority, depending on
Words: 13266 - Pages: 54
the top 100 brands? Is it their sales revenue? No. Is it their years of existence? No. Is it their global presence? No. If all of these are not indicative of the companies’ entitlement to feature in the global brands’ list, what then explains their inclusion? The answer is Brands. Because these companies are able to create, nurture, and sustain powerful brands and all the above stated inferences are consequences of these untiring efforts. The next question is what’s a brand? A brand is a collection
Words: 13639 - Pages: 55
marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as
Words: 5415 - Pages: 22
International Business Instructor: Dr. David Strong Spring 2012 – FTB Abstract The purpose of this paper is to summarize the steps of the marketing process involved in the launching of a brand new product in a particular part of the globe. We are focusing in brining a brand new product: the Fathom World Communicator into the market in Mexico City. We will be able to satisfy the customer’s needs and wants by applying our marketing plan and background research that we gathered
Words: 3599 - Pages: 15
Introduction to corporate portfolio analysis Bashundhara Group is one of the leading corporate giant in the business world. It has started operation “For the People, for the country” as a real estate venture known as “Bashundhara” under the aegis of the Group’s first concern – the East West Property Development (Pvt) Ltd in 1987. This project turned out to be a very successful one and had helped foster the growth of trust and confidence of the urban people in “Bashundhara”. More enterprises were
Words: 3517 - Pages: 15
OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT www.ibscdc.org 1 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company This is a real life case taken from a service industry; it discusses the real life problem faced by a BPO Company. It focusess on the problems faced by the calling agents and the management as a whole
Words: 6098 - Pages: 25
EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests
Words: 4128 - Pages: 17
A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement
Words: 6590 - Pages: 27
[pic] • Submitted To: Saud Ahmed Lecturer Department of Finance Jagannath University, Dhaka. • Submitted By: Rafiqul Alam Khan Group Representative of Creative Thinkers B.B.A, 6th Batch (1st Year, 1st Semester) Session: 2011-2012 Department of Finance Jagannath University, Dhaka. Date of Submission: th April, 2012.
Words: 5559 - Pages: 23