[pic] Business Plan Module: New Enterprise Development Module No: EF317 Lecturer: Ali J. Ahmad Team No: 11 Team Name: SODS Troops Idea Description: GYMFM is radio station aimed at gym-users and fitness/health enthusiasts. Date of submission: May 12th, 2011 Team Members: Shane O’Donohoe 58440581 BS3 Haydar Jawad 58748110 BS3 John Sullivan 58510687 BS3
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Dedication …………………………………………………………………….. 01 Acknowledgement …………………………………….…………………….. 02 Executive Summary ………………………………………………………….. 03 Introduction …………………………………………………………………… 04 History …………………………………………………………………………... 05 Brands ………………………………………………………………………….. 06 Values ………………………………………………………………………….. 09 Vision Statement …………………………………………………………….. 10 Mission Statement …………………………………………………………… 11 Aspiration Statement ……………………………………………………….. 12 Situation
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Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Figure 1: UK new Car Market by Volume and Value, 1997-2001 4 Figure 2: Leading Suppliers of Cars to the UK Market, 2001 5 Figure 3: Main Advertising Expenditure on Car Brands, 2001 5 Prius Target Market 6 Demographic 6 Psychographic 6 Geographic 7 Toyota 8 SWOT Analysis 8 Campaign Objectives 10 Creative Strategy 11 Communications Mix 12 Recommended
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Introduction Sirius XM is the leader in satellite radio providing commercial free music, sports, and talk radio. They are two separate companies that competed for the advantage which ended a few years ago with their merger. They since have dominated the commercial free market being available in almost every new vehicle that is purchased. There are a few different other companies in the substitute market that try to compete with Sirius XM by allowing subscribers the ability to select playlists of
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We deliver the message that by joining MBA badminton training or umpire training, we can improve ourselves no matter badminton skills or umpire knowledge. Regarding the budget, we will spend around RM20000 to advertise in various channels such as radio, online, newspapers. We will choose the most popular for each category to promote our advertisement. We will
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Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8
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INDUSTRY AND COMPANY PROFILE OVERVIEW OF THE INDUSTRY: Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing. Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal of Gazette from Calcutta. James Augustus Hickey is considered as the “father
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10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51 LIST
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Advertising: Creating an Effective Advertising Campaign Real, Prince Cedie S. BSMM-A21(EVE) 11-2583 I. Introduction: Advertising is form of communication used to influence individual, to purchased product or services or support political candidates or ideas. This research paper main objective is to give information about creating an effective advertising campaign. These serve as guide to those who wants to make an advertisement, the factors that will affect in making an advertisement
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American University of Science and Technology Marketing Management Project ZARA Group Members : -Fadi Nehme -Lilian Shazbeck -Ibrahim Sawma -Lama Snih -Rim El Sandid 2015-2016 Table of Content Executive summary 3 I. History and Back ground 4 II. Mission and Vision 5 III. External and Internal Assessment 7 IV. Market and Marketing Strategy 11 V. Competitors 17 VI. Finances and Prices 23 VII. Distribution and
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