CASE ANALYSIS: JOHNSON TURNAROUND * INTRODUCTION AND ISSUE RELATED TO THE COMPANY Johnson Pte Ltd (JPL) is a public non-listed subsidiary of FMCG group of companies based in southern Indian region. At first, it is a wholly-owned Indian government company. However, it was taken by Hong Kong group companies with 80% acquisition of the shareholdings after 20 years of operation. Johnson Pte Ltd manufactured and distributed a wide range of product including foods and commodities. Besides, it also
Words: 2543 - Pages: 11
INTRODUCTION Oral care industry in India has evolved from being just a purview of local homemade beneficial powders to attractive, cost-effective and user friendly gels neatly packed in a tube which can be easily applied on a Tooth brush. The use of tooth paste in India can be traced back to the year 1975. Nowadays, people are much more aware of oral hygiene which has led to a phenomenal growth in the Oral care Industry. But still, rural penetration is quite low as people there are still comfortable
Words: 1990 - Pages: 8
Analysis OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES Acknowledgement It would be of great pleasure for me to take the opportunity of thanking nearly everybody who had been of great help in the completion of my dissertation. My sincere gratitude goes to MR.KAPIL GARG (DEPPT. OF MANAGEMENT) and MR.MANORANJAN (DEAN). My institute guide, without whose help this dissertation would have seemed impossible. I owe immensely for the minute help that was forwarded to me by friends
Words: 20677 - Pages: 83
Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current economic tide. Unilever is one of the biggest Fast Moving Consumer Good (FMCG) companies
Words: 5382 - Pages: 22
MARKETING SALES & MANAGMENT | September 17 2012 | * Introduction to Nestle, * Maggie-Brief History, * Brand Extension,Repositioning * Maggi Products * Segmentation,Targeting,positioning * Promotional Strategy * SWOT Analysis * Success story * Improvements | Maggi Case Study | Harpreet Kaur INTRODUCTION TO MAGGI Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand,etc
Words: 1841 - Pages: 8
‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest
Words: 4700 - Pages: 19
INTRODUCTION Oral care industry in India has evolved from being just a purview of local homemade beneficial powders to attractive, cost-effective and user friendly gels neatly packed in a tube which can be easily applied on a Tooth brush. The use of tooth paste in India can be traced back to the year 1975. Nowadays, people are much more aware of oral hygiene which has led to a phenomenal growth in the Oral care Industry. But still, rural penetration is quite low as people there are still comfortable
Words: 1990 - Pages: 8
activities of Amul and buying behaviour of the consumers with respect to Amul products. We discuss its mission, objectives and analyse the marketing strategies of the organization. Marketing policy includes interest-creating activities such as advertising, personal selling, publicity and direct marketing. Amul’s marketing activities include mainly hoardings and television advertisements and also a little on the internet. Moreover we also do a SWOT analysis and discuss our findings. A market research
Words: 4057 - Pages: 17
| UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)FACULTY OF BUSINESS AND FINANCE (FBF) /FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) | Unit Plan 1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International
Words: 3864 - Pages: 16
“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
Words: 20101 - Pages: 81
