of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved into a company that focuses
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A Research paper On Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Name of Authors:- *Mr. Rajesh Rathore Research Scholar , Maharaja College of Management, Udaipur, Rajasthan Corresponding Address:- Maharaja College of Management Maharaja Educational Campus, N.H.76, Airport Road, Debari, Udaipur (Rajasthan) – 313024 E-mail:- rajesh_rathore@rediffmail.com Mobile No:- 07597868902 Rural marketing: A New Way to Tap
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www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
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because of this reason that summer training programs are designed. So, that the future manager may be ready to take the future responsibilities. It was exactly in this context that I was privileged enough to join Bikano one of the good company in FMCG sector in the world. I gained lot of experience and confidence over the past eight week which will further help me to take the future responsibility in my professional life. During this period I was given to find out the “competitive analysis
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The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully
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PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 * TRENDS AND FORCES - PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS
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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics
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1) SEGMENTATION END USERS The first criteria of customers selection is : price sensitivity The trend is to increase the private labels (brand from the retailers) and increase the discount. When you cannot differentiate on the products than you do it on the price. In many markets, this is the most important criteria. In this case, painting is a commodity and it is very difficult to differentiate on the product for commodities. Thus, they will play on the price. 1) DIY - Price sensitive
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Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor to provide premium quality products through continuous innovation, and strengthen its leadership in the FMCG sector”. Masafi the leading producer of natural mineral water in the Gulf was established in 1976 with a paid up capita of approximately five and half million dollars. As a unique brand that has been holding the market leadership for the past 29
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/258199847 Distributor Sales Force Performance Management ARTICLE · OCTOBER 2010 DOI: 10.1177/097226291001400407 READS 417 2 AUTHORS, INCLUDING: Jaydeep Mukherjee Management Development Institute Gurga… 26 PUBLICATIONS 7 CITATIONS SEE PROFILE Available from: Jaydeep Mukherjee Retrieved on: 08 March 2016 Vision: The Journal of Business Perspective http://vis
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