COLLEGE OF SCIENCE, TECHNOLOGY AND APPLIED ARTS OF TRINIDAD AND TOBAGO (COSTAATT) SCHOOL OF BUSINESS AND INFORMATION TECHNOLOGY Transforming Lives, Transforming Communities, Transforming the Nation….One Student at a Time COURSE OUTLINE Academic Year 2011 - 2012 • VISION To be a student-centered, dynamic and innovative, world-class and multi-campus college, promoting excellence in teaching and learning, serving diverse communities, and producing lifelong learners who can compete globally. •
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Making Fast Food Healthy: A Growing Market Liberty University BUSI 520 Making Fast Food Healthy: A Growing Market The Subway chain is the most well-known of the quick service restaurant (QSR) sub industry. All five of Subway’s similar competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations
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Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to
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order to offer competitive prices, a lot of Western companies relocate in low-wages countries. Nike is not unique in that respect: in fact the company choose to use subcontracted factories in Asia, especially in Vietnam. It is important to put this trend in context: this particular industry (the footwear industry) know a significant growth since two decades. Vietnam has a very high unemployment rate, which reflects the poor economic situation of the country. In this perspective it can be said that
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towards Advertising Uchenna Cyril Eze1 & Chai Har Lee2 1 2 Monash University, 46150 Selangor, Malaysia Multimedia University, 75450 Bukit Beruang, Melaka, Malaysia Correspondence: Chai Har Lee, Multimedia University, Jalan Ayer Keroh Lama, 75450 Bukit Beruang, Melaka, Malaysia. Tel: 60-123-633-730. E-mail: chaiharlee@gmail.com Received: March 21, 2012 doi:10.5539/ijbm.v7n13p94 Accepted: June 15, 2012 Published: July 1, 2012 URL: http://dx.doi.org/10.5539/ijbm.v7n13p94 Abstract Advertising is a growing
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MARKETING PLAN Name: Course Course Code Tutor: School: Date: Table of Contents Executive summary 3 Marketing plan for Pasty Restaurant business 4 Market research 4 Environmental analysis 6 Porter’s five forces 6 PEST analysis 7 SWOT analysis 8 Marketing Mix 10 Pasty Restaurant target marketing 14 Conclusion 15 References 16 Executive summary In any business, whether small or large, a marketing
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The report is about the analysis of the environment of automobile industry and the marketing strategy for Ford Motor Company. It initiates with examining of external environment of automobile industry by using PEST analysis and Porter's five forces analysis. After the internal analyses that focus on the resource audit on brand, products, markets, technology, people and son on, the value chain analysis of the company will be conduct. Then the generic competitive strategies would be discussed through
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1. Stragetic Marketing In its strategic role, marketing focuses on business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketing As shown above, the marketing function plays at different levels in the organization. At the corporate level, marketing
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DESK RESEARCH TO EXAMINE THE INFLUENCE OF MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For
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2.1.4. Research & development 7 2.1.5. Subsectors- hair care 7 2.1.6. The market and future possibilities 7 2.2. Competition in general 8 2.2.1. The products 9 2.2.3. Direct competitors 9 2.3 The consumer 10 2.3.1. Who? 11 2.3.2. Trends 12 3. The study 12 3.1. The research 12 3.1.1. Analysis of the conducted research 13 3.2. Developing a perception of the Diesel brand 13 3.3 The respondents’ attitudes and perceptions about men’s cosmetic products 14 3.3.1. The respondents’
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