V O L U M E 1 6 | N U M B E R 4 | FALL 2004 Journal of APPLIED CORPORATE FINANCE A MO RG A N S TA N L E Y P U B L I C AT I O N In This Issue: Disclosure Beyond Financial Reporting—An Integrated Approach to Corporate Disclosure Amy Hutton, Dartmouth College Making Financial Goals and Reporting Policies Serve Corporate Strategy: The Case of Progressive Insurance An Interview with Tom King, Progressive Insurance Identifying and Attracting the “Right” Investors: Evidence on the
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European Journal of Marketing 33,5/6 450 Received October 1996 Revised May 1997 Revised December 1997 Success factors of line extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize
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I. ISSUES In 1996, KFC remained the world’s largest chicken restaurant chain and third largest fast food chain. It held over 50 percent of the U.S market in terms of sales and ended 1995 with over 9000 restaurants worldwide. KFC opened 234 new restaurants in 1995 and operated in the 68 countries. One of the first fast food chains to international during the late 1960’s, KFC had developed one of the world’s most recognizable brands. Despite of the KFC’s past success
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that constitutes international trade. Below are the different trade theories that have evolved over the past century and which are most relevant today. Plus the factors that impact international trade and how businesses and governments use these factors to their respective benefits to promote their interests. What Are the Different International Trade Theories? In more recent centuries, economists have focused on trying to understand and explain these trade patterns. To better understand how modern
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the tween market which will be more viable for profit and growth. This Report will critically analyze Sony Ericsson’s current product, its marketing mix and target market and provide recommendations as to it can better its performance and stop its trend on consecutively making losses and gain in unpopularity. Sony Ericsson has missed a critical market
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Introduction “What’s in a name? That which we call a rose by any other word would smell as sweet”, said Shakespeare. What explains McDonald’s, Apple I Pod, Toyota and Harley Davidson, etc., to be among the top 100 brands? Is it their sales revenue? No. Is it their years of existence? No. Is it their global presence? No. If all of these are not indicative of the companies’ entitlement to feature in the global brands’ list, what then explains their inclusion? The answer is Brands. Because these companies
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Oprah, Obama, and the 2008 Democratic Primary Craig Garthwaite Department of Economics University of Maryland College Park, MD 20742 Vmail: 202-746-0990 Email: cgarthwaite@gmail.com Tim Moore Department of Economics University of Maryland College Park, MD 20742 Vmail: 301-442-1785 Email: moore@econ.umd.edu August 2008 Abstract Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the 2008 Democratic Presidential
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Thalia Coleman Belanger M00349310 MKT3110 – Marketing Strategy and Planning Dr. Costos Priporas Individual Report - Phase 2 Tuesday March 25th 2014 Word Count: 2,738 Introduction …………………………………………………………………………………………4 I. Marketing Objectives …………………………………………………………………5 Supporting Objectives ……………………………………………………………………6 Summary of Approach ……………………………………………………………………6 II. Targeting and Positioning ………………………………………………………….7 Market Targets …………………………………………………………………………….7 Market Positioning ………………………………………………………………………
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| MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 | EXECUTIVE SUMMARY At the start of this project, our team was given a special opportunity to develop a hands-on
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structure) of a population toward older ages. A direct consequence of the ongoing global fertility transition (decline) and of mortality decline at older ages, population aging is expected to be among the most prominent global demographic trends of the 21st century. Population aging is progressing rapidly in many industrialized countries, but those developing countries whose fertility declines began relatively early also are experiencing rapid increases in their proportion of elderly people. This pattern
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